Foundation Shades

Max Factor

W100 Cocoa in other brands

Facefinity All Day Flawless 3 in 1 Foundation · Liquid and cream

Depth
Lighter than 14% of the shades in our data
Undertone
Not listed
Swatch
Reads warmer than most shades this deep #a1560e
Data
Max Factor's own website, October 2026 (how we collect it)

The closest shade in another brand is Kosas 8.7 Tone in Tinted Face Oil Foundation (likely close). In all, 15 ranges have a likely-close shade and 83 brands have one worth trying.

Closest shade in each brand

The 40 closest of 83 brands. The other 43 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Kosas

    8.7 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  2. e.l.f. Cosmetics

    6.5 Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  3. Fenty Beauty

    400 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  4. bareMinerals

    24 Neutral Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

  5. NARS

    D2 New Caledonia · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  6. Wet n Wild

    Mocha · PhotoFocus Liquid Foundation

    Likely close Swatch reads cooler

  7. Clinique

    Fresh Amber · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  8. Max Factor

    93 - Mocha · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same

  9. L'Oréal

    W9.5, Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  10. Pacifica

    07WD Warm Deep · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  11. Milani

    Spiced Toffee · Screen Queen Foundation

    Worth sampling Swatch reads about the same

  12. Rimmel London

    504: Amber - Warm Undertone · Lasting Finish 35 Hour Foundation

    Worth sampling Swatch reads about the same · listed warm

  13. PÜR

    Golden Dark · 4-In-1 Foundation Stick

    Worth sampling Swatch reads about the same · listed warm

  14. Clarins

    119W · Skin Illusion Full Coverage Foundation

    Worth sampling Swatch reads cooler · listed warm

  15. Juvia's Place

    230 Malawi · I Am Magic Foundation

    Worth sampling Swatch reads cooler · listed warm

  16. Laura Mercier

    Ganache · Flawless Lumière Radiance-Perfecting Foundation

    Worth sampling Swatch reads about the same · listed warm

  17. Ulta Beauty

    Dark Olive · Complexion Crush Foundation

    Worth sampling Swatch reads about the same · listed olive

  18. Lancôme

    465 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Worth sampling Swatch reads about the same · listed cool

  19. Revlon

    500 Walnut · ColorStay Makeup For Normal/Dry Skin

    Worth sampling Swatch reads cooler

  20. Maybelline

    360 Mocha · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads about the same

  21. Exa

    170 Paetynn · High Fidelity Foundation

    Worth sampling Swatch reads about the same · listed warm

  22. Catrice

    055W · Skin Like Tinted Moisturizer

    Worth sampling Swatch reads about the same · listed warm

  23. L.A. Girl

    Caramel · Pro.Matte Foundation

    Worth sampling Swatch reads about the same

  24. Natasha Denona

    P9 - Dark Peach · Hy-Glam Serum Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  25. Essence

    230 Cool Chestnut · Pretty Natural Hydrating Foundation

    Worth sampling Swatch reads deeper · listed cool

  26. Makeup Revolution

    F13 · Conceal & Hydrate Foundation

    Worth sampling Swatch reads cooler · listed warm

  27. Haus Labs

    440 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads about the same · listed warm

  28. Sisley Paris

    7N Caramel · Phyto-Teint Ultra Eclat

    Worth sampling Swatch reads cooler · listed neutral

  29. Cover FX

    G110 · Natural Finish Foundation

    Worth sampling Swatch reads lighter · listed warm

  30. beautyblender

    4.35 Warm · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads about the same · listed warm

  31. Too Faced

    Butter Pecan · Born This Way Matte 24 Hour Foundation

    Worth sampling Swatch reads cooler · listed warm

  32. Estée Lauder

    6C1 Rich Cocoa · Double Wear Light Soft Matte Hydra Makeup

    Worth sampling Swatch reads lighter · listed cool

  33. Physicians Formula

    DpC1 · The Healthy Foundation SPF 20

    Worth sampling Swatch reads about the same

  34. Morphe

    F4.20 Warm · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads about the same · listed warm

  35. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  36. Tarte

    47G Tan-Deep Golden · Amazonian Clay Full Coverage Foundation SPF 15

    Worth sampling Swatch reads lighter · listed warm

  37. Nudestix

    8 Nude · Tinted Cover Foundation

    Worth sampling Swatch reads about the same · listed neutral-warm

  38. It Cosmetics

    51 Rich Warm · Your Skin But Better Foundation + Skincare

    Worth sampling Swatch reads about the same · listed warm

  39. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Worth sampling Swatch reads cooler · listed warm

  40. KIKO Milano

    N110 Neutral 110 · Full Coverage 2-in-1 Foundation & Concealer

    Worth sampling Swatch reads about the same · listed neutral

Closest shade in the other 43 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Facefinity All Day Flawless 3 in 1 Foundation

Colours come from Max Factor's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.