La Mer

440 Amber in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 32% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #b18d74
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wander Beauty Rich in Wanderlust Powder Foundation (likely close). In all, 63 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Wander Beauty

Rich · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y335 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm
Pretty Vulgar

Deep Truth · Bird's Nest Blurring Beauty Mousse CC Cream

Likely close Swatch reads about the same
Dior

5 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD60 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Sephora Collection

42 Warm Tan · Matte Perfection Powder Foundation

Likely close Swatch reads cooler · listed warm
Dr. Jart+

Medium · Premium Beauty Balm SPF 40

Likely close Swatch reads about the same
NYX Professional Makeup

Classic Tan · Can't Stop Won't Stop Foundation

Likely close Swatch reads warmer · listed cool
e.l.f. Cosmetics

Caramel · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

45W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Armani Beauty

9 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66090 90 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed olive
bareMinerals

09 Chestnut · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Cover FX

4 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Anastasia Beverly Hills

320N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-cool
ColourPop

157W Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

18 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Ofra Cosmetics

4.75 · Absolute Cover Foundation

Likely close Swatch reads warmer · listed cool
Natasha Denona

87W · Foundation X+

Likely close Swatch reads about the same · listed warm
Urban Decay

41NN · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads deeper · listed neutral
It Cosmetics

Tan · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads warmer · listed warm
Haus Labs

280 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads cooler · listed warm
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads lighter · listed cool
MAC

NW30 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Tarte

42N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads lighter · listed neutral
Milani

Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Bite Beauty

T125 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads cooler · listed neutral
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads lighter
Guerlain

055N · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Estée Lauder

5W2 Rich Caramel · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Laura Mercier

5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads warmer · listed warm
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads lighter
Charlotte Tilbury

10 Dark · Light Wonder Foundation

Likely close Swatch reads cooler · listed warm
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads warmer · listed warm
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads lighter
Kevyn Aucoin

11 Medium EF · The Etherealist Foundation

Likely close Swatch reads lighter and cooler · listed cool
Makeup Revolution

F10.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Cool Ivory · Skin Foundation Stick

Likely close Swatch reads lighter and warmer · listed cool
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads lighter · listed neutral
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads lighter and warmer · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

430 Chestnut (lighter)
450 Sepia (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.