Foundation Shades

UOMA Beauty

T2C Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #b26842
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 355 Coconut in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 94 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  2. Bobbi Brown

    8.25 Cool Walnut · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  3. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  4. NARS

    D2.5 La Serena · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  5. Lancôme

    450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

  6. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  7. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  8. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  10. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  11. MAC

    NC50 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  12. It Cosmetics

    Deep · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  13. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  14. KVD Vegan Beauty

    66 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  15. Becca Cosmetics

    4C1 Fawn · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  16. Too Faced

    Honey · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Morphe

    F4.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  18. L'Oréal

    C6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  19. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  20. rms beauty

    77 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  21. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  22. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  23. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  24. Juvia's Place

    350 Somalia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed warm

  25. Ulta Beauty

    Deep Warm · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed warm

  26. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  27. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  29. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  30. Laura Mercier

    Nutmeg · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads warmer · listed cool

  31. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  32. bareMinerals

    23 Walnut · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed neutral-warm

  33. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

  35. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  36. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  37. NYX Professional Makeup

    Almond · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  38. Haus Labs

    360 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  39. Tarte

    37B Medium-Tan Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  40. e.l.f. Cosmetics

    42 Tan Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.