Foundation Shades

Morphe

F4.10 Warm in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth
Lighter than 20% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #ab6a42
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Benefit Cosmetics Shade 10 in Hello Happy Air Stick Foundation SPF 20 (likely close). In all, 146 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  2. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  3. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  4. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  5. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  6. Bobbi Brown

    Golden Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  8. NYX Professional Makeup

    Almond · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  9. UOMA Beauty

    T3W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  10. Maybelline

    356 Warm Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  11. NARS

    MD5.5 Alexandria · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  13. bareMinerals

    23 Walnut · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral-warm

  14. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  15. Tarte

    37S Medium-Tan Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  16. KVD Vegan Beauty

    185 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  17. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  18. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  19. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  20. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  21. Too Faced

    Mahogany · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  23. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Laura Mercier

    18 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed cool

  25. Fenty Beauty

    390 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  26. Gucci

    440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  27. MAC

    NC45 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  28. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  29. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  30. Armani Beauty

    10 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  31. Estée Lauder

    6W1 Sandalwood · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed warm

  32. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  33. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Makeup Revolution

    F12.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  35. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  36. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  37. Dermablend

    50C Honey Beige · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed cool

  38. PÜR

    DG5 Hazelnut · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  39. Essence

    130 Cool Ochre · Pretty Natural Hydrating Foundation

    Likely close Swatch reads warmer · listed cool

  40. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.