Foundation Shades

It Cosmetics

Deep in other brands

Celebration Foundation Illumination · Liquid and cream

Depth
Lighter than 19% of the shades in our data
Undertone
Not listed
Swatch
Reads cooler than most shades this deep #ae6545
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NARS D2.5 La Serena in Natural Radiant Longwear Foundation (likely close). In all, 80 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. NARS

    D2.5 La Serena · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  2. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  3. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  4. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Tom Ford

    11.0 Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same

  6. UOMA Beauty

    T4C Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  7. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  9. Too Faced

    Honey · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads warmer · listed neutral

  10. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  11. Makeup Revolution

    F14 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  12. Bobbi Brown

    8.25 Cool Walnut · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  13. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads warmer

  14. Natasha Denona

    94N · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  15. MAC

    NW40 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed cool

  16. Becca Cosmetics

    4C2 Sepia · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  17. Lancôme

    13C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  18. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  19. KVD Vegan Beauty

    210 Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  20. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  21. Tarte

    Deep · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  22. rms beauty

    88 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  23. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  24. bareMinerals

    31 Mocha · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads warmer · listed cool

  25. Urban Decay

    10.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  26. Pat McGrath Labs

    24 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

  27. ILIA

    Kapiti · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  28. Ulta Beauty

    Deep Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  29. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads warmer

  30. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  31. Cover FX

    N90 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  32. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed warm

  33. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads warmer

  34. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads warmer · listed warm

  35. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed warm

  36. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  37. L'Oréal

    Deep Amber · Infallible 24HR Fresh Wear Foundation In A Powder

    Likely close Swatch reads deeper

  38. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads deeper · listed neutral-warm

  39. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  40. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Celebration Foundation Illumination

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.