Foundation Shades

MAC

NW40 in other brands

Pro Longwear Nourishing Waterproof Foundation · Liquid and cream

Depth
Lighter than 17% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads in between warm and cool #ad6039
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Lancôme 460 Suede C in Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 (likely close). In all, 85 ranges have a likely-close shade and 94 brands have one worth trying.

Closest shade in each brand

The 40 closest of 94 brands. The other 54 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Lancôme

    460 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  2. Dior

    060 Light Mocha · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. UOMA Beauty

    T4W Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  4. Too Faced

    Maple · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Smashbox

    4.2 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Ulta Beauty

    Deep Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  7. KVD Vegan Beauty

    71 Deep W · Lock-It Foundation

    Likely close Swatch reads about the same · listed warm

  8. MAC

    NC50 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed warm

  9. Lorac

    22 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  10. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  11. Bobbi Brown

    8.25 Cool Walnut · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  12. NARS

    MD5.5 Alexandria · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Pat McGrath Labs

    25 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  14. Kosas

    Deep Warm 370 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  15. Morphe

    Hint of Ginger · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads about the same · listed neutral-warm

  16. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  17. Makeup Revolution

    F13.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Natasha Denona

    RP8 - Dark Rosy Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  19. It Cosmetics

    Deep · Celebration Foundation Illumination

    Likely close Swatch reads about the same

  20. bareMinerals

    21 Neutral Tan · Matte Loose Powder Mineral Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  21. Charlotte Tilbury

    13 WARM · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed warm

  22. Smith & Cult

    420 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  23. Rare Beauty

    470C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  24. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  25. Gucci

    450C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  26. Juvia's Place

    340 Kampala · I Am Magic Foundation

    Likely close Swatch reads warmer · listed warm

  27. Fenty Beauty

    425 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  28. Laura Mercier

    6W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed neutral-warm

  29. L'Oréal

    C6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  30. surratt beauty

    14 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed warm

  31. NYX Professional Makeup

    Almond · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

  32. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed warm

  33. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads warmer · listed warm

  34. Tom Ford

    11.0 Dusk · Traceless Foundation Stick

    Likely close Swatch reads about the same

  35. Becca Cosmetics

    4C2 Sepia · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  36. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  37. Dose Of Colors

    128 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed warm

  38. Cover FX

    G110 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed warm

  39. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  40. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads warmer

Closest shade in the other 54 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pro Longwear Nourishing Waterproof Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.