Ulta Beauty

Tan Cool in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth

Lighter than 34% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads cooler than most shades this deep #c9856b

Data

Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Make Up For Ever R520Cinnamon in Matte Velvet Skin Blurring Powder Foundation (likely close). In all, 71 ranges have a likely-close shade and 108 brands have one worth trying.

Closest shade in each brand

The 40 closest of 108 brands. The other 68 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Make Up For Ever

   R520Cinnamon · Matte Velvet Skin Blurring Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. Benefit Cosmetics

   Shade 11 · Hello Happy Soft Blur Foundation

   Likely close Swatch reads about the same · listed neutral

3. Sephora Collection

   13 Walnut · Make No Mistake Foundation & Concealer Stick

   Likely close Swatch reads about the same · listed olive

4. Nudestix

   7 Medium · Nudies Tinted Blur Stick

   Likely close Swatch reads about the same · listed neutral

5. Bobbi Brown

   Neutral Walnut · Skin Long-Wear Weightless Foundation SPF 15

   Likely close Swatch reads about the same · listed neutral

6. Bite Beauty

   T115 · Changemaker Supercharged Micellar Foundation

   Likely close Swatch reads about the same · listed cool

7. La Mer

   400 Dusk · The Soft Fluid Long Wear Foundation SPF 20

   Likely close Swatch reads about the same · listed cool

8. Au Naturale

   Kapua · Zero Gravity C2P Foundation

   Likely close Swatch reads about the same · listed olive

9. Dior

   6.5 Neutral · BACKSTAGE Face & Body Foundation

   Likely close Swatch reads about the same · listed neutral

10. Cover FX

    P60 · Power Play Foundation

    Likely close Swatch reads about the same · listed cool

11. Too Faced

    Sable · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads warmer · listed cool

12. Milani

    Rich Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

13. Rare Beauty

    390C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

14. MAC

    NW30 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads warmer · listed cool

15. Il Makiage

    212-66135 135 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

16. Shiseido

    410 Sunstone · Revitalessence Skin Glow Foundation SPF 30

    Likely close Swatch reads warmer

17. Laura Mercier

    6C1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads warmer · listed neutral

18. Morphe

    F2.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

19. Natasha Denona

    RN7 - Tan Dark Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

20. rms beauty

    66 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer · listed warm

21. Ulta Beauty

    Dark Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

22. ILIA

    14 Dominica · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed neutral

23. Maybelline

    338 Spicy Brown · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads warmer

24. Armani Beauty

    10 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads warmer · listed neutral

25. Fenty Beauty

    370 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads warmer

26. Yves Saint Laurent

    B65 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

27. jane iredale

    M11 · Beyond Matte Liquid Foundation

    Likely close Swatch reads warmer · listed neutral

28. Tarte

    medium · Skin Treat Poreless Tinted Moisturizer Broad Spectrum SPF 20

    Likely close Swatch reads warmer

29. Almay

    700 Warm Beige · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads lighter · listed warm

30. bareMinerals

    20 Oak · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads warmer · listed cool

31. Exa

    340 Koko · High Fidelity Foundation

    Likely close Swatch reads lighter · listed cool

32. florence by mills

    MT110 · Like a Light Skin Tint

    Likely close Swatch reads warmer · listed neutral

33. Revlon

    410 Cappuccino · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads warmer

34. Max Factor

    Light to medium · Miracle Pure Skin Reset 2-in-1 Serum Foundation

    Likely close Swatch reads warmer

35. Wander Beauty

    Golden Rich · Nude Illusion Liquid Foundation

    Likely close Swatch reads lighter · listed warm

36. Givenchy

    P300 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads lighter · listed cool

37. e.l.f. Cosmetics

    Medium 375 N – medium with neutral undertones · Camo CC Cream SPF 30

    Likely close Swatch reads warmer · listed neutral

38. Haus Labs

    310 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

39. PÜR

    DP3 Caramel · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

40. It Cosmetics

    Deep · Celebration Full Coverage Powder Foundation

    Likely close Swatch reads deeper

Closest shade in the other 68 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 320N
• Antonym Dark
• Beauty Bakerie 319 Neutral
• beautyblender 4.00 Neutral/Olive
• Becca Cosmetics 3C2 Cassava
• BLK/OPL Kalahari Sand
• boscia Newport
• Burt's Bees Almond Beige
• Catrice 020 Warm Beige
• Charlotte Tilbury 10 Dark
• Clarins 109C
• Clé de Peau Beauté B50 Tan Beige
• Clinique Medium
• ColourPop 153C Dark
• COOLA Golden
• CoverGirl T20 Soft Honey
• Dermablend 45W
• Dose Of Colors 121 Light Medium
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 175
• Estée Lauder 5W1 Bronze
• Gucci 420N
• Guerlain 055C
• Hourglass Honey
• Huda Beauty 510R
• Hynt Beauty Rich Chestnut
• J.Cat Beauty Sweet Coco
• Josie Maran RG75 Reverent
• Jouer Cosmetics Café
• Juice Beauty 15 Rosy Sand
• Juvia's Place 420 Havana
• Kevyn Aucoin 09 ST
• KIKO Milano 06 Cinnamon Cappuccino
• Koh Gen Do 303
• Kosas Medium Deep Neutral 320
• KVD Vegan Beauty 64 Medium N
• L.A. Girl Natural
• L'Oréal 495 - Amber
• Lancôme 08N
• Lawless Bronze
• lilah b. b pure
• Lorac 13
• Makeup Revolution F10.5
• Milk Makeup Bisque
• NARS Huahine
• No7 23 Hazel
• NYX Professional Makeup Golden Honey
• Origins 630
• Pat McGrath Labs 20 Medium
• Perricone MD Buff
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• Rimmel London 055 Classic Beige
• Sisley Paris 6C Amber
• Smashbox 2.25
• Smith & Cult 380 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 R
• Tom Ford 7.0 Tawny
• UOMA Beauty T1C Bronze Venus
• Urban Decay 8.0
• VDL V07 Cool Undertone
• W3LL People Dark Neutral
• Wet n Wild Amber Beige
• Winky Lux Deep
• ZOEVA 300N Joy

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

• Tan Neutral (lighter)
• Deep Warm (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.