Too Faced

Cocoa in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth

Lighter than 6% of the shades in our data

Undertone

Listed as neutral from its retail listing

Swatch

Reads in between warm and cool #814424

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Pacifica 02ND Neutral Deep in Alight Clean Foundation (likely close). In all, 66 ranges have a likely-close shade and 85 brands have one worth trying.

Closest shade in each brand

The 40 closest of 85 brands. The other 45 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Pacifica

   02ND Neutral Deep · Alight Clean Foundation

   Likely close Swatch reads about the same · listed neutral

2. Smith & Cult

   510 Cool · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed cool

3. Rare Beauty

   530N · Liquid Touch Weightless Foundation

   Likely close Swatch reads about the same · listed neutral-cool

4. Catrice

   092 Warm Spices · True Skin Hydrating Foundation

   Likely close Swatch reads about the same · listed warm

5. Pat McGrath Labs

   33 Deep · Sublime Perfection Foundation

   Likely close Swatch reads about the same · listed cool

6. Clinique

   CN 126 Espresso · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same · listed neutral-cool

7. Ulta Beauty

   Deep Warm · Youthful Glow Foundation Serum Drops

   Likely close Swatch reads about the same · listed warm

8. Lorac

   24 · PRO Soft Focus Longwear Foundation

   Likely close Swatch reads about the same · listed warm

9. Charlotte Tilbury

   14 NEUTRAL · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed neutral

10. Tarte

    55W rich warm · face tape foundation

    Likely close Swatch reads about the same · listed neutral

11. Dose Of Colors

    132 Dark · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

12. L.A. Girl

    Rich Cocoa · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

13. Lancôme

    540 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

14. Il Makiage

    212-66225 225 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

15. L'Oréal

    C8, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

16. e.l.f. Cosmetics

    52 Deep Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

17. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

18. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-cool

19. Dermablend

    80N Cinnamon · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed neutral-cool

20. Juvia's Place

    205 Tanzania · I Am Magic Foundation

    Likely close Swatch reads cooler · listed cool

21. Kosas

    Deep Neutral 380 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads lighter · listed neutral

22. Becca Cosmetics

    6W1 Clove · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

23. Fenty Beauty

    470 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

24. Smashbox

    4.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads cooler · listed neutral

25. Estée Lauder

    7C1 Rich Mahogany · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

26. NARS

    D6 Mali · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed neutral

27. bareMinerals

    10 Sienna · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

28. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads lighter · listed warm

29. La Mer

    420 Terra · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

30. KIKO Milano

    Cocoa · Tuscan Sunshine Luminous Foundation

    Likely close Swatch reads about the same

31. Bobbi Brown

    10.25 Cool Espresso · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

32. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Likely close Swatch reads cooler · listed cool

33. KVD Vegan Beauty

    78 Deep N · Lock-It Foundation

    Likely close Swatch reads deeper · listed neutral

34. Nudestix

    10 Nude · Tinted Cover Foundation

    Likely close Swatch reads warmer · listed neutral-cool

35. beautyblender

    4.50 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads deeper · listed warm

36. Morphe

    F4.70 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

37. NYX Professional Makeup

    Mocha · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

38. Almay

    900 Cappuccino · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads lighter

39. Urban Decay

    80 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed warm

40. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral-warm

Closest shade in the other 45 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Anastasia Beverly Hills 470C
• Armani Beauty 17
• Au Naturale Punaluu
• Beauty Bakerie 307 Cool Neutral
• Benefit Cosmetics 11
• BLK/OPL Carob
• boscia La Jolla
• Burt's Bees Deep Maple
• ColourPop 213C Deep Dark
• Cover FX G110
• CoverGirl D60 Toasted Almond
• Dior 080 Ebony
• Elcie Cosmetics Almond
• Essence 270 Warm Amber
• Exa 200 Rae
• Flower Beauty D3 Mocha
• Givenchy W430
• Gucci 540C
• Haus Labs 510 Deep
• Hourglass Ebony
• Huda Beauty 550R Hot Fudge
• ILIA 17 Miho
• It Cosmetics 52 Rich Warm
• J.Cat Beauty Autumn Spice
• jane iredale M17
• Juice Beauty 29 Deep
• Laura Mercier Truffle
• Make Up For Ever R510
• Makeup Revolution F14.2
• Maybelline Java
• Milani Golden Toffee
• Milk Makeup Deep
• Perricone MD Rich
• Physicians Formula DpW2
• Pretty Vulgar Darling At Dusk
• Revlon 420 Mahogany
• rms beauty 111
• Sephora Collection 65 Deep Dark Ebony
• surratt beauty 15 Surreal Skin
• The Ordinary 3.3 N
• Tom Ford 9.7 Cool Dusk
• UOMA Beauty T2N Black Pearl
• Wet n Wild Almond
• Yves Saint Laurent B95
• ZOEVA 410W Strong

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

• Mahogany (lighter)
• Chai (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.