Foundation Shades

Rimmel London

510: Cinnamon – For Tan skin with Natural undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth
Lighter than 15% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #926241
Data
Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Tom Ford 11.5 Warm Nutmeg in Traceless Foundation Stick (likely close). In all, 176 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tom Ford

    11.5 Warm Nutmeg · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  2. NYX Professional Makeup

    Sienna · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  3. Pat McGrath Labs

    27 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  4. KVD Vegan Beauty

    072 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed cool

  5. Clinique

    WN 124 Sienna · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  6. CoverGirl

    2 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  7. NARS

    D4 Namibia · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  8. Too Faced

    Cocoa · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Benefit Cosmetics

    Shade 10 Deep Warm · Hello Happy Velvet Powder Foundation

    Likely close Swatch reads about the same · listed warm

  10. bareMinerals

    29 Truffle · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  11. Catrice

    062W · Skin Like Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  12. e.l.f. Cosmetics

    6 Tan/Deep Warm · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed warm

  13. Sisley Paris

    7C (7) Moka · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

  14. Cover FX

    3 N Deep · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

  15. BLK/OPL

    Amber · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Likely close Swatch reads about the same

  16. Makeup Revolution

    F12.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  17. Essence

    53 · Natural Matte Mousse Foundation

    Likely close Swatch reads about the same

  18. Estée Lauder

    6N1 Mocha · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

  19. KIKO Milano

    8.5NG Neutral Gold · Skin Lover Intensive Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  20. Rimmel London

    503 Mocha · Kind & Free Blur It Out Mattifying Skin Tint

    Likely close Swatch reads about the same

  21. MAC

    NW40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed cool

  22. It Cosmetics

    51.75 Rich Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  23. Anastasia Beverly Hills

    370W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  24. Fenty Beauty

    410 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. Armani Beauty

    11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  26. Charlotte Tilbury

    15 NEUTRAL · Beautiful Skin Foundation

    Likely close Swatch reads cooler · listed neutral

  27. Elcie Cosmetics

    Warm Ivory · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  28. Beauty Bakerie

    313 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  29. PÜR

    DN7 Cocoa · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  30. Milani

    Walnut · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

  31. Tarte

    53S deep sand · face tape foundation

    Likely close Swatch reads about the same · listed warm

  32. Clé de Peau Beauté

    O80 Deep Ocher · The Foundation SPF 22

    Likely close Swatch reads about the same · listed neutral

  33. Sephora Collection

    56.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads warmer · listed cool

  34. The Ordinary

    3.2 R · Serum Foundation

    Likely close Swatch reads about the same · listed cool

  35. UOMA Beauty

    T2C Black Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  36. No7

    17 Mocha · HydraLuminous Moisturising Foundation

    Likely close Swatch reads about the same

  37. Morphe

    F3.120 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  38. Make Up For Ever

    R530 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  39. Bobbi Brown

    Neutral Golden · Skin Foundation Stick

    Likely close Swatch reads warmer · listed neutral-warm

  40. Gucci

    460N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.