Rimmel London

430: Deep Olive – Warm / Neutral undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 28% of the shades in our data
Undertone: Listed as neutral-warm on the brand's website
Swatch: Reads in between warm and cool #b77a46
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Fenty Beauty 350 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 202 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

350 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Il Makiage

212-66130 130 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

440 - Medium/Rich Neutral · Clean Fresh Blurring Skin Tint SPF 30

Likely close Swatch reads about the same · listed neutral
Natasha Denona

86Y · Foundation X+

Likely close Swatch reads about the same · listed warm
KIKO Milano

O105 Olive 105 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed olive
Becca Cosmetics

Maple · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Tarte

49H Tan-Deep Honey · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Walnut · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Clarins

D2W · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
Milani

Golden Hazelnut · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

7 Tan · True Match Hyaluron Tinted Balm Foundation

Likely close Swatch reads about the same
Maybelline

340 · Instant Age Rewind Eraser Treatment Makeup

Likely close Swatch reads about the same
Clinique

WN 114 Golden · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Too Faced

Caramel · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Latte · Flawless Finish Foundation

Likely close Swatch reads about the same · listed olive
Catrice

080W · Nude Drop Tinted Serum Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

4.05 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
MAC

C8 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
It Cosmetics

Rich · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
Juvia's Place

435 Punta Cana · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
PÜR

DG3 Golden Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Haus Labs

370 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
VDL

V08 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
NARS

New Orleans · All Day Luminous Weightless Foundation

Likely close Swatch reads about the same · listed warm
Dose Of Colors

125 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Charlotte Tilbury

12 NEUTRAL · Beautiful Skin Foundation

Likely close Swatch reads about the same · listed neutral
Exa

210 Jessica · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

4 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Urban Decay

9.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Kosas

7.5 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

24 Neutral Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Essence

43 · Natural Matte Mousse Foundation

Likely close Swatch reads about the same
Laura Mercier

Amber · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Sisley Paris

6W (6+) Chestnut · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan To Dark Olive · Complexion Crush Foundation

Likely close Swatch reads about the same · listed olive
Estée Lauder

5W1.5 Cinnamon · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Rare Beauty

410N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-warm
Hourglass

Honey · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

420: Warm Toffee – Cool / Neutral undertones (lighter)
450: Caramel – Cool / Neutral undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.