Foundation Shades

CoverGirl

440 - Medium/Rich Neutral in other brands

Clean Fresh Blurring Skin Tint SPF 30 · Skin tint, BB and CC

Depth
Lighter than 28% of the shades in our data
Undertone
Listed as neutral on the brand's website
Swatch
Reads warmer than most shades this deep #b87b44
Data
CoverGirl's own website, October 2026 (how we collect it)

The closest shade in another brand is Fenty Beauty 350 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 176 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Fenty Beauty

    350 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  2. Catrice

    080W · Nude Drop Tinted Serum Foundation

    Likely close Swatch reads about the same · listed warm

  3. Rimmel London

    430: Deep Olive – Warm / Neutral undertones · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  4. Il Makiage

    212-66130 130 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  5. Maybelline

    340 · Instant Age Rewind Eraser Treatment Makeup

    Likely close Swatch reads about the same

  6. Milani

    Warm Almond · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  7. Natasha Denona

    86Y · Foundation X+

    Likely close Swatch reads about the same · listed warm

  8. beautyblender

    4.05 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  9. NARS

    MD4 Macao · Natural Radiant Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  10. Estée Lauder

    5W1.5 Cinnamon · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed warm

  11. Tarte

    47S tan-deep sand · Amazonian Clay Tinted Serum

    Likely close Swatch reads about the same · listed warm

  12. Bobbi Brown

    Warm Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  13. e.l.f. Cosmetics

    41 Tan Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  14. L.A. Girl

    Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same

  15. MAC

    C8 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  16. Becca Cosmetics

    Maple · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed warm

  17. KIKO Milano

    O105 Olive 105 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed olive

  18. Clarins

    D2W · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  19. Clinique

    WN 114 Golden · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed warm

  20. It Cosmetics

    Rich · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  21. Cover FX

    4 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  22. Charlotte Tilbury

    12 NEUTRAL · Beautiful Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Laura Mercier

    Amber · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  24. L'Oréal

    7 Tan · True Match Hyaluron Tinted Balm Foundation

    Likely close Swatch reads about the same

  25. Hourglass

    Honey · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed warm

  26. Kosas

    7.5 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed warm

  27. Essence

    100 · Skin Tint

    Likely close Swatch reads about the same

  28. Haus Labs

    370 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  29. Juvia's Place

    435 Punta Cana · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  30. Too Faced

    Caramel · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Sisley Paris

    6W (6+) Chestnut · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed warm

  32. Ulta Beauty

    Tan To Dark Olive · Complexion Crush Foundation

    Likely close Swatch reads about the same · listed olive

  33. Exa

    210 Jessica · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Yves Saint Laurent

    B80 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  35. PÜR

    Golden Tan · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  36. VDL

    V08 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  37. Revlon

    440 Caramel · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  38. Urban Decay

    60 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  39. Lancôme

    455 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  40. Dose Of Colors

    125 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads cooler · listed neutral

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Clean Fresh Blurring Skin Tint SPF 30

Colours come from CoverGirl's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.