Foundation Shades

PÜR

DPP1 Mocha in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 3% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #643834
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Estée Lauder 8C2 Intense Java in Futurist Hydra Rescue Moisturizing Makeup SPF 45 (likely close). In all, 21 ranges have a likely-close shade and 64 brands have one worth trying.

Closest shade in each brand

The 40 closest of 64 brands. The other 24 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads warmer · listed cool

  2. It Cosmetics

    63 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed cool

  3. Rare Beauty

    550C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  4. Smashbox

    4.6 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads warmer · listed cool

  5. e.l.f. Cosmetics

    Cacao · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed warm

  6. NARS

    Zambia · Soft Matte Complete Foundation

    Likely close Swatch reads warmer · listed neutral

  7. Morphe

    F5.50 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  8. Becca Cosmetics

    6C1 Mahogany · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  9. Milani

    Warm Mocha · Screen Queen Foundation

    Likely close Swatch reads warmer · listed warm

  10. Haus Labs

    500 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed neutral

  11. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads much warmer · listed neutral-warm

  12. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

  13. PÜR

    Espresso · 4-In-1 Foundation Stick

    Likely close Swatch reads much warmer · listed neutral

  14. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads much warmer · listed neutral

  15. Juvia's Place

    130 Mali · I Am Magic Foundation

    Likely close Swatch reads much warmer · listed warm

  16. NYX Professional Makeup

    Deep Espresso · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  17. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads much warmer · listed warm

  18. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads much warmer · listed neutral

  19. Tarte

    60H mahogany honey · face tape foundation

    Likely close Swatch reads much warmer · listed warm

  20. Too Faced

    Sable · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Worth sampling Swatch reads deeper and warmer · listed cool

  21. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Worth sampling Swatch reads much warmer

  22. Urban Decay

    90WR · Stay Naked Weightless Liquid Foundation

    Worth sampling Swatch reads warmer · listed warm

  23. Makeup Revolution

    F17.5 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads deeper and much warmer · listed olive

  24. KVD Vegan Beauty

    094 Deep · True Portrait Medium Coverage Shake Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  25. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  26. Gucci

    550O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads much warmer · listed olive

  27. L.A. Girl

    Espresso · Pro.Matte Foundation

    Worth sampling Swatch reads much warmer

  28. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads much warmer

  29. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Worth sampling Swatch reads much warmer · listed cool

  30. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  31. MAC

    NW60 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads much warmer · listed cool

  32. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Worth sampling Swatch reads deeper and much warmer

  33. Cover FX

    N120 · Power Play Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  34. Anastasia Beverly Hills

    540W · Luminous Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  35. Fenty Beauty

    495 · Pro Filt'r Soft Matte Powder Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

  36. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  37. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  38. Il Makiage

    212-66190 190 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  39. ZOEVA

    430N Warrior · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral

  40. Kosas

    10 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

Closest shade in the other 24 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.