Foundation Shades

Anastasia Beverly Hills

540W in other brands

Luminous Foundation · Liquid and cream

Depth
Lighter than 1% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #552e21
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is L'Oréal 115 Rich Ebony in Infallible Pro-Matte Liquid Longwear Foundation (likely close). In all, 46 ranges have a likely-close shade and 60 brands have one worth trying.

Closest shade in each brand

The 40 closest of 60 brands. The other 20 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  2. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  3. Makeup Revolution

    F17.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  4. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

  5. Pat McGrath Labs

    35 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Tarte

    60H Mahogany · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  7. MAC

    NC63 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  8. Becca Cosmetics

    6W3 Tonka · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  9. Fenty Beauty

    495 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  10. Haus Labs

    560 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  11. Too Faced

    Sable · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads cooler · listed cool

  12. PÜR

    DPP4 Truffle · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads cooler · listed cool

  13. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  14. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads lighter · listed neutral

  15. Morphe

    F5.70 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. e.l.f. Cosmetics

    65 Rich Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  17. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads lighter · listed neutral

  18. Milani

    Rich Mahogany · Screen Queen Foundation

    Likely close Swatch reads about the same

  19. NYX Professional Makeup

    Deep Ebony · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Juvia's Place

    130 Mali · I Am Magic Foundation

    Likely close Swatch reads lighter · listed warm

  21. NARS

    D7.5 Port Louis · Natural Radiant Longwear Foundation

    Likely close Swatch reads lighter · listed neutral

  22. Smashbox

    4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads lighter · listed neutral

  23. KVD Vegan Beauty

    81 Deep C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  24. Lancôme

    560 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

  25. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter and warmer · listed cool

  26. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  27. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads lighter and cooler · listed neutral

  28. Dose Of Colors

    137 Deep · Meet Your Hue Foundation

    Likely close Swatch reads lighter and warmer · listed neutral-warm

  29. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  30. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads lighter

  31. ZOEVA

    430N Warrior · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads cooler · listed neutral

  32. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads lighter and cooler · listed cool

  33. Kosas

    Rich Deep Neutral 440 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads much warmer · listed neutral

  34. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Worth sampling Swatch reads much cooler · listed warm

  35. beautyblender

    4.70 Cool · Bounce Liquid Whip Long Wear Foundation

    Worth sampling Swatch reads warmer · listed cool

  36. Make Up For Ever

    R550 · Ultra HD Invisible Cover Foundation

    Worth sampling Swatch reads lighter · listed cool

  37. Beauty Bakerie

    303 Warm · InstaBake Aqua Glass Foundation

    Worth sampling Swatch reads warmer · listed warm

  38. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads lighter

  39. Smith & Cult

    490 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Worth sampling Swatch reads lighter · listed neutral

  40. Dermablend

    90N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads warmer · listed neutral

Closest shade in the other 20 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Luminous Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.