Origins

230 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 77% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #dec2a4
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Burt's Bees Ivory in Goodness Glows Liquid Foundation (likely close). In all, 191 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Burt's Bees

Ivory · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

Natural · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

3W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y218 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

015N · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed neutral
Exa

460 Gretta · High Fidelity Foundation

Likely close Swatch reads about the same
MAC

NC5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Estée Lauder

1C1 Cool Bone · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
bareMinerals

06 Cashmere · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

41 YLight Medium · Foundation X+

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

160C · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light Cool · Effortless Effect Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Warm Nude · Dream Urban Cover Flawless Coverage Foundation SPF 50

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F1 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Warm Ivory · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Urban Decay

1.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F1.50 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Linen · Essential High Coverage Crème Foundation

Likely close Swatch reads cooler · listed warm
Tom Ford

2.0 Buff · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

125 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Guerlain

035W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Givenchy

Y110 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
PÜR

MG2 Bisque · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads cooler · listed warm
Tarte

12N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Hourglass

Golden · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Haus Labs

040 Fair · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Nude Ivory · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Rare Beauty

170W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
ColourPop

50W Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Dior

4 Warm Olive · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed olive
NYX Professional Makeup

Light Ivory · Can't Stop Won't Stop Foundation

Likely close Swatch reads cooler · listed cool
Sephora Collection

7 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

4.5 · Light Wonder Foundation

Likely close Swatch reads cooler · listed neutral
Koh Gen Do

213 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Kosas

Very Light Neutral 100 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads cooler · listed neutral
Armani Beauty

1.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

150 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Wander Beauty

Light Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Pearl · Infallible 24HR Fresh Wear Foundation In A Powder

Likely close Swatch reads about the same
ZOEVA

050N Beautiful · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads cooler · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

220 (lighter)
240 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.