Foundation Shades

KIKO Milano

10WG Warm Gold in other brands

Love Fusion 24H Moisture Radiant Foundation · Liquid and cream

Depth
Lighter than 5% of the shades in our data
Undertone
Listed as warm on the brand's website
Swatch
Reads cooler than most shades this deep #704232
Data
KIKO Milano's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Armani Beauty 15 in Luminous Silk Perfect Glow Flawless Oil-Free Foundation (likely close). In all, 117 ranges have a likely-close shade and 93 brands have one worth trying.

Closest shade in each brand

The 40 closest of 93 brands. The other 53 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Armani Beauty

    15 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Gucci

    530N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Tarte

    60H mahogany honey · Maracuja Juicy Glow Tint

    Likely close Swatch reads about the same · listed warm

  4. Il Makiage

    212-88240 240 · After Party Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  5. Ulta Beauty

    Dark Neutral · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Charlotte Tilbury

    17 NEUTRAL · Beautiful Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  7. e.l.f. Cosmetics

    Mocha · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  8. KIKO Milano

    9.5NR Neutral Rose · Skin Lover Intensive Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Catrice

    090N · Skin Like Luminous Foundation

    Likely close Swatch reads warmer · listed neutral

  10. Fenty Beauty

    460 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  11. L'Oréal

    440 Neutral · Infallible Skin Ink 2-in-1 Foundation Concealer

    Likely close Swatch reads about the same · listed neutral

  12. Morphe

    F5.10 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  13. Essence

    300 · Foundation Stick

    Likely close Swatch reads about the same

  14. Rare Beauty

    540C · Liquid Touch Weightless Foundation

    Likely close Swatch reads cooler · listed cool

  15. Max Factor

    13 DEEP · Miracle Second Skin Foundation

    Likely close Swatch reads about the same

  16. NARS

    Namibia · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  17. Make Up For Ever

    R550 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  18. Au Naturale

    Goa · Zero Gravity C2P Foundation

    Likely close Swatch reads cooler · listed warm

  19. Becca Cosmetics

    6W2 Truffle · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  20. Maybelline

    375 · Super Stay Up to 24HR Hybrid Powder-Foundation

    Likely close Swatch reads about the same · listed cool

  21. Kosas

    10 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  22. PÜR

    DPN4 Coffee · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  23. Clarins

    D6C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

  24. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  25. Estée Lauder

    8C1 Rich Java · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads warmer · listed cool

  26. Urban Decay

    12.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  27. Rimmel London

    606: Sienna - Cool Undertone · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  28. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Likely close Swatch reads cooler · listed neutral

  29. Smashbox

    4.5 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed warm

  30. NYX Professional Makeup

    Deep Rich · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  31. Sisley Paris

    8C Cappuccino · Phyto-Teint Ultra Eclat

    Likely close Swatch reads about the same · listed cool

  32. Dose Of Colors

    134 Dark · Meet Your Hue Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  33. MAC

    NW44 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads warmer · listed neutral

  34. Hourglass

    No. 8 Walnut · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  35. Haus Labs

    510 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  36. bareMinerals

    11 Cedar · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads warmer · listed cool

  37. Milani

    Mahogany · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  38. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Likely close Swatch reads lighter

  39. Laura Mercier

    Espresso · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads lighter · listed neutral

  40. CoverGirl

    460 - Deep Warm · Clean Fresh Blurring Skin Tint SPF 30

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 53 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Love Fusion 24H Moisture Radiant Foundation

Colours come from KIKO Milano's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.