Foundation Shades

It Cosmetics

64 Deep Cool in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth
Lighter than 5% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #644846
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is florence by mills D200 in Like a Light Skin Tint (likely close). In all, 8 ranges have a likely-close shade and 66 brands have one worth trying.

Closest shade in each brand

The 40 closest of 66 brands. The other 26 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. florence by mills

    D200 · Like a Light Skin Tint

    Likely close Swatch reads much warmer · listed neutral

  2. Makeup Revolution

    F17.7 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads deeper and warmer

  3. Tom Ford

    13.0 Espresso · Traceless Foundation Stick

    Likely close Swatch reads warmer

  4. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads much warmer · listed neutral

  5. L.A. Girl

    Espresso · Pro.Matte Foundation

    Likely close Swatch reads much warmer

  6. Exa

    120 Xia · High Fidelity Foundation

    Likely close Swatch reads much warmer · listed cool

  7. Cover FX

    N120 · Power Play Foundation

    Likely close Swatch reads much warmer · listed neutral

  8. PÜR

    DPN2 Chestnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  9. Milani

    Warm Mahogany · Screen Queen Foundation

    Worth sampling Swatch reads much warmer · listed warm

  10. bareMinerals

    11.5 Mahogany · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Worth sampling Swatch reads lighter and warmer · listed neutral-warm

  11. Bobbi Brown

    Cool Espresso · Skin Foundation Stick

    Worth sampling Swatch reads deeper and much warmer · listed cool

  12. Au Naturale

    Java · Zero Gravity C2P Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

  13. Urban Decay

    80WR · Stay Naked Weightless Liquid Foundation

    Worth sampling Swatch reads much warmer · listed warm

  14. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads deeper and much warmer

  15. Make Up For Ever

    R560 · Ultra HD Invisible Cover Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  16. ILIA

    18 Roque · Super Serum Skin Tint SPF 40 Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  17. CoverGirl

    D90 Espresso · TruBlend Matte Made Liquid Foundation

    Worth sampling Swatch reads much warmer

  18. Il Makiage

    212-66245 245 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  19. Tarte

    61H · Maracuja Hydrating Tinted Moisturizer

    Worth sampling Swatch reads much warmer · listed warm

  20. Sephora Collection

    39 · Clean Glowing Skin Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  21. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  22. NARS

    Zambia · Soft Matte Complete Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  23. Bite Beauty

    D185 · Changemaker Supercharged Micellar Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  24. Morphe

    Hint of Espresso · Morphe 2 Hint Hint Skin Tint

    Worth sampling Swatch reads much warmer · listed neutral

  25. Clinique

    CN 126 Espresso · Even Better Refresh Hydrating and Repairing Foundation

    Worth sampling Swatch reads much warmer · listed neutral-cool

  26. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Worth sampling Swatch reads deeper and warmer · listed warm

  27. e.l.f. Cosmetics

    Cacao · Flawless Finish Foundation

    Worth sampling Swatch reads deeper and much warmer · listed warm

  28. Lancôme

    550 Suede C · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Worth sampling Swatch reads much warmer

  29. Ofra Cosmetics

    10 · Absolute Cover Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  30. Kosas

    10 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads much warmer · listed cool

  31. jane iredale

    M18 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  32. Natasha Denona

    95 DY · Face Glow Foundation

    Worth sampling Swatch reads much warmer · listed warm

  33. NYX Professional Makeup

    Deep Rich · Can't Stop Won't Stop Foundation

    Worth sampling Swatch reads much warmer · listed cool

  34. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads deeper and warmer · listed cool

  35. Fenty Beauty

    498 · Pro Filt'r Soft Matte Powder Foundation

    Worth sampling Swatch reads much deeper and warmer · listed neutral

  36. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

  37. Smashbox

    4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  38. Pretty Vulgar

    Night Flier · Bird's Nest Blurring Beauty Mousse CC Cream

    Worth sampling Swatch reads lighter and warmer

  39. Jouer Cosmetics

    Truffle · Essential High Coverage Crème Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  40. KVD Vegan Beauty

    082 Deep · True Portrait Medium Coverage Shake Foundation

    Worth sampling Swatch reads much warmer · listed cool

Closest shade in the other 26 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.