Foundation Shades

Origins

740 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth
Lighter than 10% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #715f5f
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Jouer Cosmetics Truffle in Essential High Coverage Crème Foundation (likely close). In all, 2 ranges have a likely-close shade and 33 brands have one worth trying.

Closest shade in each brand

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Jouer Cosmetics

    Truffle · Essential High Coverage Crème Foundation

    Likely close Swatch reads much warmer · listed cool

  2. Sephora Collection

    68 Brownie · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads warmer · listed neutral

  3. Lancôme

    16C · SKIN FEELS GOOD Skin Nourishing Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

  4. Lawless

    Nocturnal · Woke Up Like This Flawless Finish Foundation

    Worth sampling Swatch reads much warmer · listed cool

  5. Fenty Beauty

    498 · Pro Filt'r Hydrating Longwear Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  6. Natasha Denona

    96Nr · Foundation X+

    Worth sampling Swatch reads lighter and much warmer · listed neutral-cool

  7. Bite Beauty

    D185 · Changemaker Supercharged Micellar Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  8. Milk Makeup

    Espresso · Flex Foundation Stick

    Worth sampling Swatch reads much warmer · listed neutral-cool

  9. bareMinerals

    11.5 Mahogany · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Worth sampling Swatch reads deeper and much warmer · listed neutral-warm

  10. Anastasia Beverly Hills

    Mink · Stick Foundation

    Worth sampling Swatch reads much warmer

  11. Make Up For Ever

    R560 · Ultra HD Invisible Cover Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

  12. florence by mills

    D200 · Like a Light Skin Tint

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  13. rms beauty

    122 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads much warmer

  14. Bobbi Brown

    10 Espresso · Skin Foundation SPF 15

    Worth sampling Swatch reads much warmer · listed neutral

  15. Maybelline

    Java · SuperStay Full Coverage Powder Foundation

    Worth sampling Swatch reads much warmer

  16. Pretty Vulgar

    Night Flier · Bird's Nest Blurring Beauty Mousse CC Cream

    Worth sampling Swatch reads much warmer

  17. Shiseido

    560 · Synchro Skin Self-Refreshing Foundation SPF 30

    Worth sampling Swatch reads much warmer · listed neutral

  18. ILIA

    18 Roque · Super Serum Skin Tint SPF 40 Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  19. CoverGirl

    D90 Espresso · TruBlend Matte Made Liquid Foundation

    Worth sampling Swatch reads deeper and much warmer

  20. It Cosmetics

    64 Deep Cool · Your Skin But Better Foundation + Skincare

    Worth sampling Swatch reads much deeper and warmer · listed cool

  21. Tom Ford

    12.5 Walnut · Traceless Foundation Stick

    Worth sampling Swatch reads deeper and much warmer

  22. Exa

    130 Julie · High Fidelity Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral-cool

  23. PÜR

    Dark Espresso · 4-In-1 Foundation Stick

    Worth sampling Swatch reads deeper and much warmer · listed neutral-cool

  24. Too Faced

    Ganache · Born This Way Pressed Powder Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  25. Dior

    9 Neutral · Dior Forever Matte Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  26. Huda Beauty

    560R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Worth sampling Swatch reads lighter and much warmer · listed cool

  27. ColourPop

    210C Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads much warmer · listed cool

  28. Ofra Cosmetics

    10 · Absolute Cover Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

  29. Makeup Revolution

    F13.7 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads deeper and much warmer · listed warm

  30. Cover FX

    P125 · Natural Finish Foundation

    Worth sampling Swatch reads much warmer · listed cool

  31. Smashbox

    4.6 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Worth sampling Swatch reads much warmer · listed cool

  32. Laura Mercier

    6C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Worth sampling Swatch reads much warmer · listed cool

  33. Kosas

    09 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads much warmer

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

  • 730 (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.