It Cosmetics

51.5 Rich Warm in other brands

Your Skin But Better Foundation + Skincare · Liquid and cream

Depth: Lighter than 15% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads warmer than most shades this deep #996239
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Nudestix 8 Nude in Tinted Cover Foundation (likely close). In all, 131 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Nudestix

8 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Beauty Bakerie

313 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Tarte

Tan Sand · Amazonian Clay Full Coverage Airbrush Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Bronze · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
PÜR

Dark · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed neutral
Natasha Denona

NR13 - Dark Neutral Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
Anastasia Beverly Hills

370W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

400 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

27 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

360 Mocha · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Haus Labs

440 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

25 Golden Dark · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Too Faced

Chai · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
NARS

D3 Iguacu · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Almond · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

6 Tan/Deep Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed warm
Estée Lauder

8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads cooler · listed cool
Morphe

F4.20 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 124 Sienna · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
MAC

NW40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Kosas

Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Pacifica

07WD Warm Deep · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Ganache · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G100 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Gucci

470O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed olive
Benefit Cosmetics

Shade 10 Deep Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

Walnut · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

128 Medium Tan · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
Exa

170 Paetynn · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

330 Accra · I Am Magic Foundation

Likely close Swatch reads about the same · listed olive
surratt beauty

14 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads cooler · listed warm
L.A. Girl

Caramel · Pro.Matte Foundation

Likely close Swatch reads about the same
Makeup Revolution

F13 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

13 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads cooler · listed neutral
BLK/OPL

Amber · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

Likely close Swatch reads about the same
Urban Decay

70 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed warm
Catrice

080 Caramel Beige · HD Liquid Coverage Foundation

Likely close Swatch reads about the same
Sephora Collection

59 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

500G Mocha · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Your Skin But Better Foundation + Skincare

51.25 Rich Neutral (lighter)
51.75 Rich Cool (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.