- Depth
- Lighter than 96% of the shades in our data
- Undertone
- Listed as cool from its retail listing
- Swatch
- Reads in between warm and cool #ebddd2
- Data
- Retailer swatch, January 2021 (how we collect it)
This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.
The closest shade in another brand is Maybelline Natural Ivory in Dream Urban Cover Flawless Coverage Foundation SPF 50 (likely close). In all, 99 ranges have a likely-close shade and 95 brands have one worth trying.
Closest shade in each brand
The 40 closest of 95 brands. The other 55 brands are listed below.
One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.
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Maybelline
Natural Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50
Likely close Swatch reads about the same
-
Estée Lauder
1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45
Likely close Swatch reads about the same · listed neutral-cool
-
Clinique
WN 01 Flax · Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Likely close Swatch reads about the same
-
PÜR
LN1 Porcelain · 4-In-1 Love Your Selfie Longwear Foundation & Concealer
Likely close Swatch reads about the same · listed neutral
-
e.l.f. Cosmetics
Light Ivory · Flawless Finish Foundation
Likely close Swatch reads cooler · listed warm
-
UOMA Beauty
T1N White Pearl · Say What?! Foundation
Likely close Swatch reads about the same · listed neutral
-
Smith & Cult
120 Cool · Veiled Threat Weightless Micro-Blurring Foundation
Likely close Swatch reads about the same · listed cool
-
jane iredale
Ivory · PurePressed Base Mineral Foundation Refill
Likely close Swatch reads warmer · listed neutral
-
Ulta Beauty
Very Fair Cool · Moisturizing Foundation Stick
Likely close Swatch reads warmer · listed cool
-
VDL
A02 Cool Light Beige · Perfect Lasting Foundation
Likely close Swatch reads cooler · listed cool
-
Sephora Collection
1 Lace · Matte Perfection Tinted Moisturizer
Likely close Swatch reads much cooler
-
ZOEVA
010N Aglow · Authentik Skin Natural Luminous Foundation
Likely close Swatch reads lighter and warmer · listed neutral
-
Charlotte Tilbury
1 Fair · Light Wonder Foundation
Likely close Swatch reads about the same · listed neutral
-
Beauty Bakerie
357 Warm Neutral · InstaBake Aqua Glass Foundation
Likely close Swatch reads lighter · listed neutral-warm
-
Dior
1 Cool · BACKSTAGE Face & Body Foundation
Likely close Swatch reads about the same · listed cool
-
Makeup Revolution
P1 · Conceal & Define Satte Matte Powder Foundation
Likely close Swatch reads lighter and warmer · listed neutral
-
Bobbi Brown
00 Alabaster · Skin Foundation SPF 15
Likely close Swatch reads lighter and cooler · listed cool
-
Morphe
F1.10 Neutral · Fluidity Full-Coverage Foundation
Likely close Swatch reads cooler · listed neutral
-
Smashbox
0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation
Likely close Swatch reads cooler · listed neutral
-
Milani
Porcelain · Conceal + Perfect 2-in-1 Foundation + Concealer
Likely close Swatch reads about the same
-
Urban Decay
20CP · Stay Naked The Fix Powder Foundation
Likely close Swatch reads much cooler · listed cool
-
Lancôme
140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Likely close Swatch reads about the same
-
Make Up For Ever
R210 · Matte Velvet Skin Full Coverage Foundation
Likely close Swatch reads warmer · listed cool
-
Tarte
Ivory · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
Likely close Swatch reads lighter
-
Anastasia Beverly Hills
100N · Luminous Foundation
Likely close Swatch reads lighter and much warmer · listed neutral
-
Josie Maran
Fair Light · Argan Matchmaker Serum Foundation
Likely close Swatch reads about the same · listed cool
-
ILIA
Mallorca · True Skin Serum Foundation
Likely close Swatch reads about the same · listed neutral
-
W3LL People
Fair Golden · Bio Base Pressed Foundation
Likely close Swatch reads much cooler · listed warm
Closest shade in the other 55 brands
A to Z by brand. The 40 above are closer; open a shade to see how close it is.
- Antonym Beige Light
- Armani Beauty 0
- Au Naturale Porcelain
- bareMinerals 01 Fair
- beautyblender 1.20 Cool
- Becca Cosmetics 1C1 Alabaster
- Benefit Cosmetics Shade 1 Fair Cool
- Bite Beauty L10
- boscia Venice
- Burt's Bees Porcelain
- Dermablend 0N
- Dose Of Colors 101 Fair
- Dr. Jart+ light to medium skin
- Elcie Cosmetics Porcelain
- Fenty Beauty 100
- Flower Beauty L1 Porcelain
- Givenchy P95
- Gucci 110C
- Guerlain 00C
- Haus Labs 050 Fair
- Huda Beauty 120B
- Hynt Beauty Ivory
- Il Makiage 212-66005 5
- It Cosmetics Fair
- J.Cat Beauty Porcelain
- Jouer Cosmetics Ivory
- Juice Beauty 05 Buff
- Juvia's Place 700 Vienna
- Kevyn Aucoin 01 ST
- Koh Gen Do 113
- Kosas 01 Tone
- KVD Vegan Beauty 002 Light
- L'Oréal 390 - Snow
- La Mer 130 Warm Ivory
- Laura Mercier 1W1
- Lawless Sunrise
- lilah b. b original
- Lorac 01
- Milk Makeup Fair
- NYX Professional Makeup Light Pale
- Origins 320
- Pacifica 40NF Neutral Fair
- Pat McGrath Labs 1 Light
- Physicians Formula Fair
- Rare Beauty 100W
- Revlon 110 Ivory
- rms beauty 000
- Shiseido 140
- surratt beauty 1 Surreal Skin
- Tom Ford 0.1 Cameo
- Too Faced Cloud
- Wander Beauty Fair
- Wet n Wild Nude Ivory
- Winky Lux Light
- Yves Saint Laurent B10
Filter every range in the shade finder
Next to it in Pretty Fresh Foundation
- 05W Fair (deeper)
Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.