Foundation Shades

UOMA Beauty

T1N Brown Sugar in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 23% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #b27145
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Tarte 51S Deep Sand in Amazonian Clay Full Coverage Foundation SPF 15 (likely close). In all, 157 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Tarte

    51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  2. Bobbi Brown

    Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  3. Charlotte Tilbury

    13 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  4. Morphe

    F3.90 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Exa

    230 Mia · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  7. Estée Lauder

    7N1 Deep Amber · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Armani Beauty

    10 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  9. Hynt Beauty

    Rich Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  10. e.l.f. Cosmetics

    42 Tan Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Rare Beauty

    430W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  12. NARS

    Caracas · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  13. Ulta Beauty

    Deep Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Cover FX

    G70 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  15. Milani

    Spiced Almond · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  16. Clinique

    CN 116 Spice · Stay Matte Oil-Free Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  17. Kosas

    Medium Deep Neutral Warm 330 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  18. Sephora Collection

    57 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  19. bareMinerals

    27 Warm Deep · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  20. It Cosmetics

    44 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  21. Laura Mercier

    Pecan · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  22. Essence

    130 Cool Ochre · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  23. Gucci

    380N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  24. Fenty Beauty

    390 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  25. Too Faced

    Brulee · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  26. Yves Saint Laurent

    BR75 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  27. Dose Of Colors

    126 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  28. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  29. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  30. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  31. Becca Cosmetics

    4W2 Bamboo · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  32. Tom Ford

    9.5 Warm Almond · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed warm

  33. Natasha Denona

    92W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

  34. Maybelline

    Mocha · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  35. L'Oréal

    W8, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  36. Makeup Revolution

    F9.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same

  37. Nudestix

    7.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  38. KVD Vegan Beauty

    068 Tan · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed warm

  39. PÜR

    DG3 Golden Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  40. Revlon

    440 Caramel · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads warmer

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.