Foundation Shades

Too Faced

Sand in other brands

Born This Way Matte 24 Hour Foundation · Liquid and cream

Depth
Lighter than 22% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #b56e39
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Tan Warm in Youthful Glow Foundation Serum Drops (likely close). In all, 109 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Tan Warm · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed warm

  2. Too Faced

    Butter Pecan · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  3. Yves Saint Laurent

    BR75 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed cool

  4. Clinique

    WN 118 Amber · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  5. Laura Mercier

    Hazelnut · Flawless Lumière Radiance-Perfecting Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Juvia's Place

    430 Rio · I Am Magic Foundation

    Likely close Swatch reads about the same · listed olive

  7. bareMinerals

    24 Latte · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  8. Dose Of Colors

    126 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  9. It Cosmetics

    44 Tan Warm · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed warm

  10. Givenchy

    N10 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  11. Estée Lauder

    5N2 Amber Honey · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral-warm

  12. L.A. Girl

    Warm Beige · Pro Coverage Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  13. Bobbi Brown

    Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  14. Fenty Beauty

    420 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  15. UOMA Beauty

    T2N Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  16. L'Oréal

    W9, Medium Deep · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  17. Essence

    140 neutral buff · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed neutral

  18. Charlotte Tilbury

    13 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  19. Maybelline

    Mocha · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  20. Tarte

    51S Deep Sand · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  21. NARS

    MD5 Marquises · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

  22. Sephora Collection

    57 Y · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  23. Rare Beauty

    430W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed olive

  24. Wet n Wild

    Toffee · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  25. NYX Professional Makeup

    Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Morphe

    F3.90 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  27. Milani

    Deep Amber · Screen Queen Foundation

    Likely close Swatch reads about the same

  28. Benefit Cosmetics

    Shade 8 Tan Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  29. Cover FX

    G90 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed warm

  30. Hynt Beauty

    Rich Chestnut · Encore Pressed Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  31. PÜR

    DG3 Golden Dark · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  32. e.l.f. Cosmetics

    45 Tan Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

  33. Kosas

    Medium Deep Neutral Warm 330 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  34. Exa

    230 Mia · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  35. Armani Beauty

    10 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  36. Lancôme

    450 Suede · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads cooler

  37. Revlon

    440 Caramel · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  38. MAC

    NC46 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads deeper · listed neutral

  39. beautyblender

    4.05 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  40. Dermablend

    50C Honey Beige · Smooth Liquid Camo Foundation

    Likely close Swatch reads deeper · listed cool

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Born This Way Matte 24 Hour Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.