Foundation Shades

Tarte

29B light-medium beige in other brands

Amazonian Clay Tinted Serum · Liquid and cream

Depth
Lighter than 71% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #e9b198
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Ulta Beauty Tan Cool in Mineral Powder Foundation (likely close). In all, 187 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Ulta Beauty

    Tan Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  2. Bite Beauty

    M60 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  3. rms beauty

    22 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tom Ford

    6.0 Natural · Traceless Foundation Stick

    Likely close Swatch reads about the same

  5. Essence

    170 · Foundation Stick

    Likely close Swatch reads about the same

  6. Dior

    2 Cool Rosy · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed cool

  7. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  8. Maybelline

    130 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads about the same · listed cool

  9. L'Oréal

    C4, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  10. Make Up For Ever

    R370 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

  11. Revlon

    110 Ivory · ColorStay Light Cover Liquid Foundation

    Likely close Swatch reads about the same

  12. Armani Beauty

    4.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  13. Tarte

    22B light beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

  14. KIKO Milano

    5.5 CR Cool Rose · Unlimited 24H Matte Foundation

    Likely close Swatch reads about the same · listed cool

  15. Cover FX

    P40 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed cool

  16. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  17. bareMinerals

    05 Natural · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed neutral-warm

  18. Bobbi Brown

    Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  19. Milk Makeup

    Light · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed cool

  20. Max Factor

    C30 Porcelain · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same

  21. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  22. Sephora Collection

    26 Peach · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  23. Nudestix

    3 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

  24. Clinique

    Abundant Alabaster · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  25. Catrice

    012C · Skin Like Luminous Foundation

    Likely close Swatch reads warmer · listed cool

  26. KVD Vegan Beauty

    46 Light C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

  27. Kevyn Aucoin

    07 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  28. Laura Mercier

    Ecru · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  29. Clarins

    102.5C · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  30. Lawless

    Mirage · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  31. CoverGirl

    215 Natural Ivory · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  32. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  33. MAC

    NW35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Natasha Denona

    N6 - Light Medium Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  35. It Cosmetics

    Transforming Porcelain Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads cooler

  36. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  37. Yves Saint Laurent

    B50 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  38. UOMA Beauty

    T3C Fair Lady · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

  39. NARS

    M3.25 Porto · Natural Radiant Longwear Foundation

    Likely close Swatch reads warmer · listed cool

  40. Haus Labs

    160 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper · listed neutral

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Tinted Serum

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.