Rimmel London

710: Deep Mahogany - Cool Undertone in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth

Lighter than 1% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads warmer than most shades this deep #53311f

Data

Rimmel London's own website, October 2026 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Haus Labs 560 Deep in Triclone Skin Tech Medium Coverage Foundation (likely close). In all, 71 ranges have a likely-close shade and 74 brands have one worth trying.

Closest shade in each brand

The 40 closest of 74 brands. The other 34 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Haus Labs

   560 Deep · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

2. Natasha Denona

   NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed neutral-cool

3. Tarte

   61N espresso neutral · Amazonian Clay Tinted Serum

   Likely close Swatch reads about the same · listed neutral

4. Anastasia Beverly Hills

   510W · Luminous Foundation

   Likely close Swatch reads about the same · listed warm

5. Lancôme

   560 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

   Likely close Swatch reads about the same · listed cool

6. KIKO Milano

   20 N Neutral · Unlimited 24H Matte Foundation

   Likely close Swatch reads about the same · listed neutral

7. CoverGirl

   195 - Java · Clean Invisible Foundation

   Likely close Swatch reads about the same

8. Essence

   330 · Silky Blur Hydrating Longwear Foundation

   Likely close Swatch reads about the same

9. Rimmel London

   705 Espresso · Kind & Free Blur It Out Mattifying Skin Tint

   Likely close Swatch reads about the same

10. MAC

    NW58 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

11. e.l.f. Cosmetics

    Rich 650 C - Rich with cool undertones · Camo CC Cream SPF 30

    Likely close Swatch reads about the same · listed cool

12. Clarins

    D6N · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads about the same

13. Pat McGrath Labs

    35 Deep · Sublime Perfection Foundation

    Likely close Swatch reads cooler · listed neutral-cool

14. Morphe

    F5.40 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

15. Kosas

    Rich Deep Neutral 440 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

16. Maybelline

    374 · Super Stay 24HR Glowy Skin Tint with Vitamin C

    Likely close Swatch reads cooler · listed cool

17. L'Oréal

    420 Cool · Infallible Cushion Foundation

    Likely close Swatch reads deeper · listed cool

18. Il Makiage

    212-66240 240 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads cooler · listed cool

19. KVD Vegan Beauty

    81 Deep C · Lock-It Foundation

    Likely close Swatch reads cooler · listed cool

20. Dose Of Colors

    137 Deep · Meet Your Hue Foundation

    Likely close Swatch reads lighter · listed neutral-warm

21. Catrice

    098N · Nude Drop Tinted Serum Foundation

    Likely close Swatch reads warmer · listed neutral

22. beautyblender

    4.60 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed neutral

23. NYX Professional Makeup

    Warm Walnut · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads lighter and cooler · listed warm

24. Too Faced

    Truffle · Born This Way Foundation

    Likely close Swatch reads lighter · listed warm

25. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads cooler · listed neutral

26. NARS

    D7 Anguilla · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads lighter · listed neutral

27. It Cosmetics

    62 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter · listed cool

28. Fenty Beauty

    495 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads cooler

29. Makeup Revolution

    F18 · Fast Base Stick Foundation

    Likely close Swatch reads cooler · listed warm

30. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads lighter · listed neutral

31. Rare Beauty

    560W · Liquid Touch Weightless Foundation

    Likely close Swatch reads much cooler · listed warm

32. Estée Lauder

    8N1 Espresso · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads lighter · listed neutral

33. Becca Cosmetics

    6W3 Tonka · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads much cooler · listed warm

34. Dermablend

    90N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed neutral

35. La Mer

    410 Espresso · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

36. Milani

    Rich Mahogany · Screen Queen Foundation

    Likely close Swatch reads much cooler

37. Ulta Beauty

    Deep Cool · Effortless Effect Foundation

    Likely close Swatch reads lighter and cooler · listed cool

38. Beauty Bakerie

    303 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed warm

39. L.A. Girl

    Dark Chocolate · Pro Coverage Liquid Foundation

    Likely close Swatch reads lighter and cooler

40. PÜR

    DPP4 Truffle · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads much cooler · listed cool

Closest shade in the other 34 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Armani Beauty 15
• Au Naturale Java
• bareMinerals 11.5 Mahogany
• Benefit Cosmetics Shade 11 Dark Neutral
• BLK/OPL Ebony Brown
• Bobbi Brown Cool Espresso
• Burt's Bees Cocoa
• Charlotte Tilbury 16 COOL
• Clé de Peau Beauté O100 Rich Deep Ochre
• Clinique CN 126 Espresso
• ColourPop 215N Deep Dark
• Cover FX 5 N Deep
• Elcie Cosmetics Chestnut
• Exa 110 Fazon
• Flower Beauty D3 Mocha
• Givenchy W480
• Hourglass Chestnut
• Huda Beauty 550R Hot Fudge
• jane iredale M18
• Juvia's Place 110 Senegal
• Laura Mercier Espresso
• Make Up For Ever R550
• Marc Jacobs Beauty R590 Deep
• Max Factor 105 - Ganache
• No7 Mahogany
• Ofra Cosmetics 10
• Physicians Formula DpN4
• Sephora Collection 65 Deep Dark Ebony
• Sisley Paris 8C Cappuccino
• Smashbox 4.7
• Smith & Cult 500 Cool
• The Ordinary 3.3 N
• UOMA Beauty T2W Black Pearl
• ZOEVA 440C Wise

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

• 700: Ebony – For Deep skin with Cool undertones (lighter)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.