Morphe

F5.40 Warm in other brands

Fluidity Full-Coverage Foundation · Liquid and cream

Depth: Lighter than 2% of the shades in our data
Undertone: Listed as warm from its name
Swatch: Reads in between warm and cool #573828
Data: Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is NYX Professional Makeup Chestnut in Born To Glow Naturally Radiant Foundation (likely close). In all, 56 ranges have a likely-close shade and 74 brands have one worth trying.

Closest shade in each brand

The 40 closest of 74 brands. The other 34 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NYX Professional Makeup

Chestnut · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Gucci

580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

80 Deep N · Lock-It Foundation

Likely close Swatch reads cooler · listed neutral
NARS

D7 Anguilla · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

58N Rich Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Lancôme

560 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Dose Of Colors

137 Deep · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral-warm
Too Faced

Truffle · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

64 Rich Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW55 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

36 Deep · Sublime Perfection Foundation

Likely close Swatch reads warmer · listed neutral
Ulta Beauty

Dark Neutral · Effortless Effect Foundation

Likely close Swatch reads lighter · listed neutral
Rare Beauty

570N · Liquid Touch Weightless Foundation

Likely close Swatch reads cooler · listed neutral
Beauty Bakerie

303 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads cooler · listed warm
Anastasia Beverly Hills

510W · Luminous Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66235 235 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads lighter · listed neutral
Urban Decay

90 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads cooler · listed neutral
Haus Labs

560 Deep · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
BLK/OPL

Ebony Brown · Pore Perfecting Liquid Foundation

Likely close Swatch reads lighter · listed cool
Natasha Denona

NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed neutral-cool
It Cosmetics

62 Deep Cool · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed cool
Maybelline

380 Espresso · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads cooler
Estée Lauder

8N1 Espresso · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed neutral
Dermablend

90N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads deeper · listed neutral
L.A. Girl

Dark Chocolate · Pro Coverage Liquid Foundation

Likely close Swatch reads cooler
Make Up For Ever

R550 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads lighter and cooler · listed cool
Hourglass

Chestnut · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads lighter · listed neutral
Elcie Cosmetics

Chestnut · Micro Silque Foundation

Likely close Swatch reads lighter · listed neutral
Milani

Rich Mahogany · Screen Queen Foundation

Likely close Swatch reads much cooler
Exa

110 Fazon · High Fidelity Foundation

Likely close Swatch reads much cooler · listed neutral
Makeup Revolution

F18 · Fast Base Stick Foundation

Likely close Swatch reads deeper and cooler · listed warm
L'Oréal

115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads cooler
Smashbox

4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads much cooler · listed neutral
Becca Cosmetics

6N1 Espresso · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads cooler · listed neutral
Au Naturale

Java · Zero Gravity C2P Foundation

Likely close Swatch reads lighter and much cooler · listed cool
Smith & Cult

500 Cool · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads warmer · listed cool
Juvia's Place

110 Senegal · I Am Magic Foundation

Likely close Swatch reads much cooler · listed neutral
PÜR

DPP4 Truffle · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads much cooler · listed cool
CoverGirl

3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

Worth sampling Swatch reads cooler · listed cool
Catrice

098 Deep Mocha · HD Liquid Coverage Foundation

Worth sampling Swatch reads deeper

Closest shade in the other 34 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluidity Full-Coverage Foundation

F5.30 Warm (lighter)
F5.50 Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.