Foundation Shades

Burt's Bees

Cocoa in other brands

Goodness Glows Liquid Foundation · Liquid and cream

Depth
Lighter than 5% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads warmer than most shades this deep #664b31
Data
Retailer swatch, January 2021 (how we collect it)

Listed as cool, but its swatch reads warmer than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Maybelline Cocoa in Dream Radiant Liquid Foundation (likely close). In all, 21 ranges have a likely-close shade and 78 brands have one worth trying.

Closest shade in each brand

The 40 closest of 78 brands. The other 38 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Cocoa · Dream Radiant Liquid Foundation

    Likely close Swatch reads about the same

  2. Urban Decay

    80NN · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  3. NYX Professional Makeup

    Walnut · Can't Stop Won't Stop Foundation

    Likely close Swatch reads deeper and cooler · listed olive

  4. Sephora Collection

    65.5 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads cooler · listed cool

  5. Morphe

    F4.110 Olive · Fluidity Full-Coverage Foundation

    Likely close Swatch reads cooler · listed olive

  6. Flower Beauty

    D3 Mocha · Light Illusion Liquid Foundation

    Likely close Swatch reads cooler

  7. Huda Beauty

    550R Hot Fudge · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads cooler · listed cool

  8. BLK/OPL

    Suede Mocha · Pore Perfecting Liquid Foundation

    Likely close Swatch reads cooler · listed cool

  9. Lorac

    25 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  10. L'Oréal

    114 Rich Chocolate · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads cooler

  11. Tarte

    51N Deep Neutral · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  12. Dermablend

    85N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads cooler · listed neutral

  13. KVD Vegan Beauty

    084 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads much cooler · listed neutral

  14. Anastasia Beverly Hills

    450C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  15. Make Up For Ever

    R560 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads much cooler · listed cool

  16. Beauty Bakerie

    305 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads cooler · listed warm

  17. NARS

    D5 Zambie · Light Reflecting Advanced Skincare Foundation

    Worth sampling Swatch reads much cooler · listed warm

  18. CoverGirl

    D70 Cappuccino · TruBlend Matte Made Liquid Foundation

    Worth sampling Swatch reads lighter and much cooler

  19. Estée Lauder

    7N1 Deep Amber · Double Wear Stay-in-Place Makeup

    Worth sampling Swatch reads cooler · listed neutral

  20. MAC

    NW47 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Worth sampling Swatch reads cooler · listed neutral

  21. Too Faced

    Tiramisu · Born This Way Foundation

    Worth sampling Swatch reads cooler · listed warm

  22. Milani

    Rich Sienna · Screen Queen Foundation

    Worth sampling Swatch reads much cooler

  23. The Ordinary

    3.3 N · Coverage Foundation

    Worth sampling Swatch reads much cooler · listed neutral

  24. Smashbox

    4.7 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Worth sampling Swatch reads much cooler · listed neutral

  25. e.l.f. Cosmetics

    55 Deep Warm · Soft Glam Satin Foundation

    Worth sampling Swatch reads lighter and cooler · listed warm

  26. It Cosmetics

    60 Deep Warm · Your Skin But Better Foundation + Skincare

    Worth sampling Swatch reads cooler · listed warm

  27. bareMinerals

    30 Cocoa · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Worth sampling Swatch reads cooler · listed neutral-cool

  28. Benefit Cosmetics

    Shade 11 Dark Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads much cooler · listed neutral

  29. Elcie Cosmetics

    Chestnut · Micro Silque Foundation

    Worth sampling Swatch reads much cooler · listed neutral

  30. Natasha Denona

    95 DY · Face Glow Foundation

    Worth sampling Swatch reads much cooler · listed warm

  31. Catrice

    090 Espresso Beige · HD Liquid Coverage Foundation

    Worth sampling Swatch reads much cooler

  32. Hourglass

    Sable · Vanish Seamless Finish Foundation Stick

    Worth sampling Swatch reads lighter · listed neutral

  33. Clinique

    CN 126 Espresso · Even Better Refresh Hydrating and Repairing Foundation

    Worth sampling Swatch reads much cooler · listed neutral-cool

  34. Makeup Revolution

    F13.7 · Conceal & Define Full Coverage Foundation

    Worth sampling Swatch reads lighter and much cooler · listed warm

  35. PÜR

    Deeper · 4-In-1 Foundation Stick

    Worth sampling Swatch reads much cooler · listed neutral-cool

  36. Haus Labs

    480 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads lighter and cooler · listed neutral

  37. Fenty Beauty

    22 · Eaze Drop Lightweight Blurring Skin Tint

    Worth sampling Swatch reads deeper and cooler

  38. Ofra Cosmetics

    10 · Absolute Cover Foundation

    Worth sampling Swatch reads much cooler · listed neutral

  39. Essence

    270 Warm Amber · Pretty Natural Hydrating Foundation

    Worth sampling Swatch reads cooler · listed warm

  40. Ulta Beauty

    Dark Neutral · Effortless Effect Foundation

    Worth sampling Swatch reads deeper and much cooler · listed neutral

Closest shade in the other 38 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Goodness Glows Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.