Foundation Shades

Ulta Beauty

Deep Cool in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth
Lighter than 30% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #c67665
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Armani Beauty 5 Warm Glow in Crema Nuda Supreme Glow Reviving Tinted Moisturizer (likely close). In all, 4 ranges have a likely-close shade and 90 brands have one worth trying.

Closest shade in each brand

The 40 closest of 90 brands. The other 50 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Armani Beauty

    5 Warm Glow · Crema Nuda Supreme Glow Reviving Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  2. Ulta Beauty

    Dark Cool · Mineral Powder Foundation

    Likely close Swatch reads warmer · listed cool

  3. Nudestix

    8 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads warmer · listed neutral-warm

  4. Bobbi Brown

    Neutral Walnut · Skin Long-Wear Weightless Foundation SPF 15

    Worth sampling Swatch reads warmer · listed neutral

  5. Sephora Collection

    13 Taffeta · Matte Perfection Tinted Moisturizer

    Worth sampling Swatch reads warmer

  6. Dior

    7.5 Warm · BACKSTAGE Face & Body Foundation

    Worth sampling Swatch reads deeper and warmer · listed warm

  7. La Mer

    400 Dusk · The Soft Fluid Long Wear Foundation SPF 20

    Worth sampling Swatch reads lighter and warmer · listed cool

  8. Pretty Vulgar

    Bare Bae · Cool AF Lava Water Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral-cool

  9. Bite Beauty

    D165 · Changemaker Supercharged Micellar Foundation

    Worth sampling Swatch reads warmer · listed neutral-warm

  10. Rare Beauty

    390C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  11. Charlotte Tilbury

    10 · Magic Foundation

    Worth sampling Swatch reads warmer · listed neutral

  12. J.Cat Beauty

    Sweet Coco · Skinsurance Max Coverage Silky Foundation

    Worth sampling Swatch reads much warmer

  13. Benefit Cosmetics

    Shade 11 · Hello Happy Soft Blur Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

  14. CoverGirl

    150 - Creamy Beige · Clean Invisible Foundation

    Worth sampling Swatch reads warmer

  15. Yves Saint Laurent

    B75 · Touche Eclat Le Teint Radiant Liquid Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral

  16. Too Faced

    Hazelnut · Born This Way Foundation

    Worth sampling Swatch reads warmer · listed cool

  17. Estée Lauder

    7C1 Rich Mahogany · Double Wear Stay In Place Matte Powder Foundation

    Worth sampling Swatch reads much warmer · listed cool

  18. Make Up For Ever

    R520Cinnamon · Matte Velvet Skin Blurring Powder Foundation

    Worth sampling Swatch reads lighter and warmer · listed warm

  19. Haus Labs

    325 Medium · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads much warmer · listed warm

  20. Givenchy

    P400 · Teint Couture Everwear 24H Foundation SPF 20

    Worth sampling Swatch reads deeper · listed cool

  21. Milani

    Rich Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Worth sampling Swatch reads much warmer

  22. Shiseido

    450 Copper · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Worth sampling Swatch reads much warmer

  23. Cover FX

    P100 · Natural Finish Foundation

    Worth sampling Swatch reads deeper · listed cool

  24. KIKO Milano

    N10 Neutral · Instamoisture Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  25. Au Naturale

    Kapua · Zero Gravity C2P Foundation

    Worth sampling Swatch reads much warmer · listed olive

  26. Tom Ford

    10.0 Chestnut · Traceless Foundation Stick

    Worth sampling Swatch reads deeper

  27. It Cosmetics

    Deep · Celebration Full Coverage Powder Foundation

    Worth sampling Swatch reads much warmer

  28. Kevyn Aucoin

    09 ST · Stripped Nude Skin Tint

    Worth sampling Swatch reads much warmer

  29. NARS

    D2.5 La Serena · Light Reflecting Advanced Skincare Foundation

    Worth sampling Swatch reads deeper and warmer · listed cool

  30. Morphe

    F2.120 Neutral · Fluidity Full-Coverage Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  31. Jouer Cosmetics

    Espresso · Essential High Coverage Crème Foundation

    Worth sampling Swatch reads warmer · listed warm

  32. Lancôme

    12W · SKIN FEELS GOOD Skin Nourishing Foundation

    Worth sampling Swatch reads about the same · listed warm

  33. Wander Beauty

    Rich Deep · Nude Illusion Liquid Foundation

    Worth sampling Swatch reads about the same

  34. ILIA

    Kapiti · True Skin Serum Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral-cool

  35. rms beauty

    66 · "Un" Cover-Up Cream Foundation

    Worth sampling Swatch reads much warmer · listed warm

  36. Origins

    640 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Worth sampling Swatch reads deeper and much warmer

  37. MAC

    NC46 · Studio Fix Powder Plus Foundation

    Worth sampling Swatch reads lighter and much warmer · listed warm

  38. Dr. Jart+

    Deep · Premium Beauty Balm SPF 40

    Worth sampling Swatch reads warmer

  39. Clinique

    Silk Maple · Superbalanced Silk Makeup Broad Spectrum 15

    Worth sampling Swatch reads much warmer

  40. bareMinerals

    18 Medium Tan · Matte Foundation Broad Spectrum SPF 15

    Worth sampling Swatch reads deeper and much warmer · listed neutral-cool

Closest shade in the other 50 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.