Makeup Revolution

F18 in other brands

Conceal & Define Full Coverage Foundation · Liquid and cream

Depth

Lighter than 8% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads cooler than most shades this deep #914338

Data

Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Tarte Deep Honey in Clay Stick Foundation (likely close). In all, 5 ranges have a likely-close shade and 69 brands have one worth trying.

Closest shade in each brand

The 40 closest of 69 brands. The other 29 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Tarte

   Deep Honey · Clay Stick Foundation

   Likely close Swatch reads warmer · listed warm

2. It Cosmetics

   Deep · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads warmer · listed neutral

3. Ulta Beauty

   Dark Warm · Moisturizing Foundation Stick

   Likely close Swatch reads warmer · listed warm

4. e.l.f. Cosmetics

   Espresso · Flawless Finish Foundation

   Worth sampling Swatch reads warmer · listed olive

5. Bobbi Brown

   Chestnut · Skin Long-Wear Weightless Foundation SPF 15

   Worth sampling Swatch reads lighter and warmer · listed cool

6. Smashbox

   4.35 · Studio Skin 24 Hour Oil-Free Hydra Foundation

   Worth sampling Swatch reads deeper and warmer · listed cool

7. Estée Lauder

   7W2 Rich Spice · Futurist Hydra Rescue Moisturizing Makeup SPF 45

   Worth sampling Swatch reads warmer · listed neutral

8. NARS

   D4.5 Timaru · Natural Radiant Longwear Foundation

   Worth sampling Swatch reads much warmer · listed neutral

9. Smith & Cult

   470 Cool · Veiled Threat Weightless Micro-Blurring Foundation

   Worth sampling Swatch reads much warmer · listed cool

10. Juvia's Place

    150 Kano · I Am Magic Foundation

    Worth sampling Swatch reads much warmer · listed warm

11. KVD Vegan Beauty

    230 Rich Deep · Lock-It Powder Foundation Refills

    Worth sampling Swatch reads much warmer

12. CoverGirl

    1 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Worth sampling Swatch reads lighter · listed cool

13. jane iredale

    M15 · Beyond Matte Liquid Foundation

    Worth sampling Swatch reads lighter and warmer

14. Rare Beauty

    490C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

15. Il Makiage

    212-66205 205 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads much warmer · listed cool

16. Benefit Cosmetics

    Shade 12 Dark Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Worth sampling Swatch reads warmer · listed warm

17. ILIA

    17 Miho · Super Serum Skin Tint SPF 40 Foundation

    Worth sampling Swatch reads warmer · listed warm

18. PÜR

    DPP1 Deeper · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Worth sampling Swatch reads much warmer · listed neutral-warm

19. Kosas

    9.5 Tone · Tinted Face Oil Foundation

    Worth sampling Swatch reads much warmer · listed neutral

20. Morphe

    Hint of Cocoa · Morphe 2 Hint Hint Skin Tint

    Worth sampling Swatch reads much warmer · listed neutral

21. Milani

    Caramel Brown · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Worth sampling Swatch reads much warmer

22. J.Cat Beauty

    Autumn Spice · Aquasurance Compact Foundation

    Worth sampling Swatch reads much warmer

23. Too Faced

    Mocha · Born This Way Matte 24 Hour Foundation

    Worth sampling Swatch reads lighter and much warmer · listed cool

24. Marc Jacobs Beauty

    86 Cocoa Deep · Re(marc)able Full Cover Foundation Concentrate

    Worth sampling Swatch reads much warmer · listed cool

25. MAC

    NW50 · Pro Longwear Nourishing Waterproof Foundation

    Worth sampling Swatch reads much warmer · listed neutral

26. Gucci

    540C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Worth sampling Swatch reads deeper and much warmer · listed cool

27. Armani Beauty

    15 · Power Fabric Longwear High Cover Foundation SPF 25

    Worth sampling Swatch reads about the same · listed neutral

28. ColourPop

    213C Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads much warmer · listed cool

29. Pretty Vulgar

    Darling At Dusk · Bird's Nest Blurring Beauty Mousse CC Cream

    Worth sampling Swatch reads lighter and warmer

30. Au Naturale

    Cali · Zero Gravity C2P Foundation

    Worth sampling Swatch reads lighter and warmer · listed warm

31. Dior

    080 Ebony · Diorskin Forever Undercover Foundation

    Worth sampling Swatch reads much warmer · listed neutral

32. Yves Saint Laurent

    B95 · All Hours Longwear Natural Matte Foundation

    Worth sampling Swatch reads much warmer · listed neutral

33. L'Oréal

    520 - Sienna · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Worth sampling Swatch reads much warmer

34. Maybelline

    370 Deep Bronze · Fit Me Matte + Poreless Liquid Foundation

    Worth sampling Swatch reads lighter and much warmer

35. Cover FX

    P120 · Power Play Foundation

    Worth sampling Swatch reads lighter · listed cool

36. Hourglass

    Walnut · Vanish Seamless Finish Foundation Stick

    Worth sampling Swatch reads much warmer · listed warm

37. Makeup Revolution

    F14 · Conceal & Hydrate Foundation

    Worth sampling Swatch reads much warmer · listed neutral

38. Charlotte Tilbury

    14 NEUTRAL · Airbrush Flawless Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral

39. ZOEVA

    400C Spirited · Authentik Skin Natural Luminous Foundation

    Worth sampling Swatch reads much warmer · listed cool

40. Natasha Denona

    RN9 - Deep Rosy Neutral · Hy-Glam Serum Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral-cool

Closest shade in the other 29 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 900 Cappuccino
• bareMinerals 10 Sienna
• Becca Cosmetics 5W3 Cardamom
• Black Up 12 HC
• Catrice 092 Warm Spices
• Clinique WN 125 Mahogany
• Dermablend 80W Chocolate Brown
• Dose Of Colors 131 Dark
• Exa 150 Dequan
• Fenty Beauty 460
• Givenchy W430
• Haus Labs 450 Medium Deep
• Juice Beauty 29 Deep
• KIKO Milano Cocoa
• L.A. Girl Rich Cocoa
• La Mer 420 Terra
• Lancôme 550 Suede
• Laura Mercier Espresso
• Lorac 24
• Make Up For Ever R550
• Milk Makeup Espresso
• NYX Professional Makeup Deep Rich
• Pacifica 01CD Cool Deep
• Pat McGrath Labs 33 Deep
• rms beauty 111
• Shiseido 540
• UOMA Beauty T1N Black Pearl
• Urban Decay 12.0
• Wet n Wild Mahogany

Filter every range in the shade finder

Next to it in Conceal & Define Full Coverage Foundation

• F14.7 (lighter)
• F13.7 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.