Foundation Shades

KVD Vegan Beauty

190 Tan Deep in other brands

Lock-It Powder Foundation · Powder

Depth
Lighter than 17% of the shades in our data
Undertone
Not listed
Swatch
Reads in between warm and cool #a26843
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is ColourPop 185W Deep Dark in Pretty Fresh Foundation (likely close). In all, 157 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. ColourPop

    185W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  2. It Cosmetics

    Deep · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  3. bareMinerals

    25 Golden Dark · Matte Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed warm

  4. KVD Vegan Beauty

    185 Tan Deep · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  5. surratt beauty

    13 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  6. Natasha Denona

    NY12 - Dark Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  7. Cover FX

    G100 · Power Play Foundation

    Likely close Swatch reads about the same · listed warm

  8. NYX Professional Makeup

    Mahogany · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Benefit Cosmetics

    Shade 11 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  10. Laura Mercier

    19 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  11. Wet n Wild

    Cocoa · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  12. NARS

    Marquises · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  13. Make Up For Ever

    Y505 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  14. Makeup Revolution

    F12.2 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed olive

  15. Becca Cosmetics

    Walnut · Skin Love Weightless Blur Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Tarte

    53N deep neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  17. Morphe

    F3.80 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  18. Rare Beauty

    440C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  19. Too Faced

    Chai · Born This Way Undetectable Medium-to-Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  20. Fenty Beauty

    385 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Urban Decay

    70 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads about the same · listed warm

  22. Sephora Collection

    61 P · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Milani

    Nutmeg · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

  24. Huda Beauty

    500G Mocha · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads about the same · listed warm

  25. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  26. Elcie Cosmetics

    Butterscotch · Micro Silque Foundation

    Likely close Swatch reads about the same · listed warm

  27. Armani Beauty

    11.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  28. Maybelline

    356 Warm Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  29. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  30. Catrice

    080 Caramel Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads about the same

  31. BLK/OPL

    Warm Almond · TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  32. CoverGirl

    D15 Warm Tawny · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  33. Kosas

    Medium Deep Warm 350 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  34. Estée Lauder

    8C1 Rich Java · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  35. ILIA

    15 Porto Covo · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  37. PÜR

    DG6 Dark Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

  38. J.Cat Beauty

    Caramel · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

  39. Gucci

    460N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

  40. Charlotte Tilbury

    13 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lock-It Powder Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.