e.l.f. Cosmetics

Rich 640 W - rich with warm undertones in other brands

Camo CC Cream SPF 30 · Skin tint, BB and CC

Depth

Lighter than 3% of the shades in our data

Undertone

Listed as warm on the brand's website

Swatch

Reads cooler than most shades this deep #573e39

Data

e.l.f. Cosmetics's own website, October 2026 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is e.l.f. Cosmetics Rich 640 W - rich with warm undertones in Camo Pressed Powder Foundation (likely close). In all, 37 ranges have a likely-close shade and 70 brands have one worth trying.

Closest shade in each brand

The 40 closest of 70 brands. The other 30 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. e.l.f. Cosmetics

   Rich 640 W - rich with warm undertones · Camo Pressed Powder Foundation

   Likely close Swatch reads about the same · listed warm

2. Makeup Revolution

   F17.7 · Conceal & Define Full Coverage Foundation

   Likely close Swatch reads about the same

3. Essence

   360 · Foundation Stick

   Likely close Swatch reads about the same

4. PÜR

   DPN2 Chestnut · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

   Likely close Swatch reads about the same · listed neutral

5. CoverGirl

   3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

   Likely close Swatch reads warmer · listed cool

6. Bobbi Brown

   Cool Espresso · Skin Foundation Stick

   Likely close Swatch reads warmer · listed cool

7. Urban Decay

   90WR · Stay Naked Weightless Liquid Foundation

   Likely close Swatch reads about the same · listed warm

8. Il Makiage

   212-66245 245 · Woke Up Like This Flawless Base Foundation

   Likely close Swatch reads much warmer · listed neutral

9. Maybelline

   380 Espresso · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads warmer

10. Fenty Beauty

    498 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads deeper · listed neutral

11. MAC

    NW65 · Studio Radiance Serum-Powered Foundation

    Likely close Swatch reads much warmer · listed cool

12. Tom Ford

    13.0 Espresso · Traceless Foundation Stick

    Likely close Swatch reads about the same

13. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Likely close Swatch reads much warmer · listed neutral

14. KIKO Milano

    N250 Neutral 250 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads much warmer · listed neutral

15. Milani

    Cool Cocoa · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads deeper · listed cool

16. L.A. Girl

    Espresso · Pro.Matte Foundation

    Likely close Swatch reads warmer

17. Cover FX

    5 N Deep · Custom Cover Drops

    Likely close Swatch reads warmer · listed neutral

18. Au Naturale

    Java · Zero Gravity C2P Foundation

    Likely close Swatch reads warmer · listed cool

19. Beauty Bakerie

    303 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads much warmer · listed warm

20. NYX Professional Makeup

    Deep Ebony · Total Control Pro Drop Foundation

    Likely close Swatch reads warmer

21. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads warmer · listed neutral

22. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed warm

23. Tarte

    61N espresso neutral · Maneater Foundation Stick

    Likely close Swatch reads warmer · listed neutral

24. KVD Vegan Beauty

    096 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads deeper and much warmer · listed neutral-warm

25. Morphe

    F5.80 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

26. Becca Cosmetics

    6C2 Cacao · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads deeper · listed cool

27. Rimmel London

    610: Tiramisu – For Deep skin with Neutral undertones · Lasting Finish 35 Hour Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

28. It Cosmetics

    64 Deep Cool · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads lighter and cooler · listed cool

29. No7

    Mahogany · Stay Perfect Foundation

    Likely close Swatch reads lighter and much warmer

30. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads much warmer · listed neutral

31. Dose Of Colors

    139 Deep · Meet Your Hue Foundation

    Worth sampling Swatch reads deeper and much warmer · listed neutral-cool

32. Juvia's Place

    110 Senegal · I Am Magic Foundation

    Worth sampling Swatch reads deeper · listed neutral

33. Hourglass

    Espresso · Vanish Seamless Finish Foundation Stick

    Worth sampling Swatch reads much warmer · listed cool

34. Haus Labs

    500 Deep · Triclone Skin Tech Medium Coverage Foundation

    Worth sampling Swatch reads deeper and cooler · listed neutral

35. florence by mills

    D200 · Like a Light Skin Tint

    Worth sampling Swatch reads lighter · listed neutral

36. Catrice

    098 Deep Mocha · HD Liquid Coverage Foundation

    Worth sampling Swatch reads deeper and much warmer

37. BLK/OPL

    Ebony Brown · Pore Perfecting Liquid Foundation

    Worth sampling Swatch reads much warmer · listed cool

38. ColourPop

    215N Deep Dark · Pretty Fresh Foundation

    Worth sampling Swatch reads lighter and warmer · listed neutral

39. bareMinerals

    11.5 Mahogany · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Worth sampling Swatch reads about the same · listed neutral-warm

40. Dermablend

    90N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads deeper and much warmer · listed neutral

Closest shade in the other 30 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Anastasia Beverly Hills 560W
• Armani Beauty 15
• Bite Beauty D185
• Charlotte Tilbury 17 DEEP
• Clarins 10
• Clé de Peau Beauté O100 Rich Deep Ochre
• Clinique CN 126 Espresso
• Elcie Cosmetics Chestnut
• Estée Lauder 8C2 Intense Java
• ILIA 18 Roque
• jane iredale M18
• Kosas 10 Tone
• L'Oréal Neutral 420
• Lancôme 552 Suede C
• Make Up For Ever R560
• Max Factor C110 Espresso
• Milk Makeup Espresso
• NARS Zambia
• Natasha Denona 95 DY
• Ofra Cosmetics 10
• Pat McGrath Labs 35 Deep
• Sephora Collection 65 Deep Dark Ebony
• Sisley Paris 8C Cappuccino
• Smashbox 4.7
• Smith & Cult 490 Neutral
• The Ordinary 3.3 N
• Too Faced Truffle
• Ulta Beauty Dark Neutral
• UOMA Beauty T2W Black Pearl
• ZOEVA 440C Wise

Filter every range in the shade finder

Next to it in Camo CC Cream SPF 30

• Rich 620 W - rich with warm undertones (lighter)
• Rich 650 C - Rich with cool undertones (deeper)

Colours come from e.l.f. Cosmetics's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.