Foundation Shades

Urban Decay

90WO in other brands

Stay Naked Weightless Liquid Foundation · Liquid and cream

Depth
Lighter than 1% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #4e332b
Data
Retailer swatch, January 2021 (how we collect it)

This shade is deeper than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is Morphe F5.80 Neutral in Fluidity Full-Coverage Foundation (likely close). In all, 39 ranges have a likely-close shade and 62 brands have one worth trying.

Closest shade in each brand

The 40 closest of 62 brands. The other 22 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Morphe

    F5.80 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Dose Of Colors

    140 Deep · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed neutral

  3. KVD Vegan Beauty

    096 Deep · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  4. Becca Cosmetics

    6C2 Cacao · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads cooler · listed cool

  5. PÜR

    DPN4 Coffee · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads cooler · listed neutral

  6. Makeup Revolution

    F18 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed warm

  7. NYX Professional Makeup

    Deep Ebony · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Milani

    Cool Cocoa · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler · listed cool

  9. Fenty Beauty

    498 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads cooler · listed neutral

  10. Tarte

    60H Mahogany · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  11. e.l.f. Cosmetics

    64 Rich Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

  12. Anastasia Beverly Hills

    560W · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  13. Beauty Bakerie

    301 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Juvia's Place

    110 Senegal · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Too Faced

    Truffle · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  16. Catrice

    098 Deep Mocha · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer

  17. Dermablend

    90N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads much warmer · listed neutral

  18. CoverGirl

    3 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  19. Givenchy

    W480 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads cooler · listed warm

  20. Gucci

    580N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads warmer · listed neutral

  21. Rare Beauty

    570N · Liquid Touch Weightless Foundation

    Likely close Swatch reads lighter and warmer · listed neutral

  22. Pat McGrath Labs

    35 Deep · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed neutral-cool

  23. Exa

    110 Fazon · High Fidelity Foundation

    Likely close Swatch reads lighter · listed neutral

  24. Maybelline

    380 Espresso · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads lighter

  25. MAC

    NW58 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads much warmer · listed neutral

  26. Haus Labs

    500 Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads much cooler · listed neutral

  27. NARS

    D8 Ambato · Natural Radiant Longwear Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  28. Il Makiage

    212-66250 250 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads much warmer · listed neutral

  29. ZOEVA

    440C Wise · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads deeper and cooler · listed cool

  30. L'Oréal

    115 Rich Ebony · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  31. Lancôme

    552 Suede C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  32. Urban Decay

    90 · Hydromaniac Glowy Tinted Hydrator Foundation

    Worth sampling Swatch reads about the same · listed neutral

  33. Smashbox

    4.7 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Worth sampling Swatch reads lighter · listed neutral

  34. Au Naturale

    Java · Zero Gravity C2P Foundation

    Worth sampling Swatch reads lighter · listed cool

  35. Ulta Beauty

    Dark Neutral · Youthful Glow Foundation Serum Drops

    Worth sampling Swatch reads lighter · listed neutral

  36. Bobbi Brown

    Cool Espresso · Skin Foundation Stick

    Worth sampling Swatch reads lighter · listed cool

  37. Natasha Denona

    NR15 - Deep Neutral Rosy · Hy-Glam Serum Foundation

    Worth sampling Swatch reads warmer · listed neutral-cool

  38. Estée Lauder

    8C2 Intense Java · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Worth sampling Swatch reads lighter and cooler · listed cool

  39. Kosas

    Rich Deep Neutral 450 · Revealer Skin-Improving Foundation SPF 25

    Worth sampling Swatch reads deeper and warmer · listed neutral

  40. L.A. Girl

    Espresso · Pro.Matte Foundation

    Worth sampling Swatch reads lighter

Closest shade in the other 22 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Stay Naked Weightless Liquid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.