Foundation Shades

No7

Willow 290C in other brands

Beautifully Matte Foundation SPF15 · Liquid and cream

Depth
Lighter than 21% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #9c6f53
Data
No7's own website, October 2026 (how we collect it)

The closest shade in another brand is No7 28 Willow in Stay Perfect Foundation (likely close). In all, 168 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. No7

    28 Willow · Stay Perfect Foundation

    Likely close Swatch reads about the same

  2. Il Makiage

    212-66175 175 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  3. Fenty Beauty

    430 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  4. Tarte

    54N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  5. The Ordinary

    3.2 N · Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Sephora Collection

    60 Deep Ebony · MicroSmooth Baked Powder Foundation

    Likely close Swatch reads about the same

  7. Clinique

    Silk Cinnamon · Superbalanced Silk Makeup Broad Spectrum 15

    Likely close Swatch reads about the same

  8. Clé de Peau Beauté

    O60 Deep Tan Ocher · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed neutral

  9. Burt's Bees

    Chestnut · Goodness Glows Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  10. Laura Mercier

    5C1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed cool

  11. Wander Beauty

    Rich Deep · Wanderlust Powder Foundation

    Likely close Swatch reads about the same · listed warm

  12. Anastasia Beverly Hills

    350C · Luminous Foundation

    Likely close Swatch reads about the same · listed warm

  13. CoverGirl

    T50 Natural Tan · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  14. Pat McGrath Labs

    29 Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed warm

  15. Cover FX

    N60 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Juice Beauty

    26 Tawny · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed cool

  17. Lawless

    Heat · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  18. Too Faced

    Toffee · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  19. MAC

    NW58 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Tom Ford

    11.0 Dusk · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  21. It Cosmetics

    51.25 Rich Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  22. Kevyn Aucoin

    15 Deep EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed neutral

  23. NARS

    Benares · All Day Luminous Weightless Foundation

    Likely close Swatch reads about the same · listed cool

  24. Catrice

    040 Medium - Tan · Soft Glam Filter Stick

    Likely close Swatch reads about the same

  25. ColourPop

    190W Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed warm

  26. Make Up For Ever

    Y455 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads warmer · listed warm

  27. Exa

    190 · High Fidelity Foundation

    Likely close Swatch reads about the same

  28. Bobbi Brown

    Golden Almond · Skin Foundation Stick

    Likely close Swatch reads about the same · listed warm

  29. NYX Professional Makeup

    Warm Honey · Can't Stop Won't Stop Foundation

    Likely close Swatch reads warmer · listed warm

  30. Natasha Denona

    93R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed cool

  31. Hourglass

    Natural Amber · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  32. Rimmel London

    090 Toffee · Multi-Tasker Blur Booster Stick (Primer & Tint)

    Likely close Swatch reads about the same

  33. Maybelline

    Truffle · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads warmer

  34. Essence

    210 · Foundation Stick

    Likely close Swatch reads cooler

  35. bareMinerals

    10.5 Cinnamon · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads cooler · listed warm

  36. surratt beauty

    12 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  37. Dior

    6 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads cooler · listed neutral

  38. Armani Beauty

    13 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  39. Milk Makeup

    Golden Deep · Flex Foundation Stick

    Likely close Swatch reads cooler · listed warm

  40. L'Oréal

    Cool 320 · Lumi Le Glow Tint

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Beautifully Matte Foundation SPF15

Colours come from No7's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.