Foundation Shades

Milk Makeup

Cocoa in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 14% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #926256
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milk Makeup Cocoa in Blur Liquid Matte Foundation (likely close). In all, 42 ranges have a likely-close shade and 88 brands have one worth trying.

Closest shade in each brand

The 40 closest of 88 brands. The other 48 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milk Makeup

    Cocoa · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Make Up For Ever

    Y535 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  3. Black Up

    12 HC · Full Coverage Cream Foundation

    Likely close Swatch reads about the same · listed cool

  4. Dior

    9 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Josie Maran

    RG85 Unstoppable · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral-cool

  6. ColourPop

    205N Deep Dark · Pretty Fresh Foundation

    Likely close Swatch reads warmer · listed neutral

  7. Natasha Denona

    96NR · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. Kevyn Aucoin

    16 Deep EF · The Etherealist Foundation

    Likely close Swatch reads warmer · listed warm

  9. Huda Beauty

    590R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  10. Shiseido

    550 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  11. Sephora Collection

    66.5 Light Espresso · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed neutral

  12. e.l.f. Cosmetics

    Sienna · Flawless Finish Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  13. Givenchy

    W430 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads warmer · listed warm

  14. rms beauty

    111 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  15. Urban Decay

    90NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  16. bareMinerals

    11 Cedar · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed cool

  17. Bite Beauty

    D180 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads cooler · listed cool

  18. Armani Beauty

    13.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  19. Yves Saint Laurent

    B90 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  20. Tarte

    61H · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads warmer · listed warm

  21. Pretty Vulgar

    Birthday Suit · Cool AF Lava Water Foundation

    Likely close Swatch reads lighter and cooler · listed cool

  22. Bobbi Brown

    Espresso · Skin Foundation Stick

    Likely close Swatch reads warmer · listed neutral

  23. Kosas

    08 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads much warmer · listed warm

  24. Au Naturale

    Cali · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed warm

  25. Cover FX

    P120 · Power Play Foundation

    Likely close Swatch reads cooler · listed cool

  26. Fenty Beauty

    460 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads warmer · listed cool

  27. Origins

    720 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads warmer · listed warm

  28. Nudestix

    10 Deep · Nudies Tinted Blur Stick

    Likely close Swatch reads cooler · listed neutral

  29. ILIA

    16 Pavones · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  30. jane iredale

    Cocoa · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads much warmer · listed neutral

  31. Too Faced

    Cocoa · Born This Way Foundation

    Likely close Swatch reads lighter · listed neutral

  32. Morphe

    Hint of Truffle · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed neutral-warm

  33. Tom Ford

    11.7 Nutmeg · Traceless Foundation Stick

    Likely close Swatch reads warmer

  34. Haus Labs

    400 Medium Deep · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  35. CoverGirl

    1 Deep Cool · Full Spectrum Matte Ambition All Day Foundation

    Likely close Swatch reads about the same · listed cool

  36. Ulta Beauty

    Deep · Moisturizing Foundation Stick

    Worth sampling Swatch reads warmer

  37. NARS

    Manaus · Soft Matte Complete Foundation

    Worth sampling Swatch reads much warmer · listed cool

  38. KVD Vegan Beauty

    215 Rich Deep · Lock-It Powder Foundation Refills

    Worth sampling Swatch reads warmer

  39. Il Makiage

    212-66210 210 · Woke Up Like This Flawless Base Foundation

    Worth sampling Swatch reads much warmer · listed warm

  40. florence by mills

    D170 · Like a Light Skin Tint

    Worth sampling Swatch reads much warmer · listed warm

Closest shade in the other 48 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.